My goal is to educate and empower people to manage their businesses themselves or through their teams. To help get businesses back in control of their marketing and off heavy retainers of marketing agencies. I’ve done this for 20+ businesses and Ill share my toolbox here for anyone wanting to do DIY SEO for their business.

MOST agencies would recommend against this, lol and that’s why I’m suggesting it because most agencies know diddly about the services that they sell. Its a middleman game for them.

Here I am no agenda or hidden upsell for services just good old fashioned actionable content.

The DIY SEO tool stack:

Content Tools
→ Keyword Insights – gone from keyword clustering to basically owning the entire content creation funnel
→ AlsoAsked – know exactly what questions people are asking
→ Grammarly – my spell/grammar checker of choice

All In Ones
→ Ahrefs – one of my all-time favourite SEO tools, it’s almost always open
→ Semrush – fantastic all-in-one SEO solution, it even expands into Amazon and other areas
→ Mangools – a more affordable yet powerful toolkit for SEOs
*Noteworthy Surfer SEO


Technical
→ Screaming Frog – the OG of SEO tools, one of the only tools I’ve been using for my entire SEO life
→ Sitebulb – an incredibly powerful website crawler
→ Google Search Console – we’re too lucky to get such a tool from Google, definitely taken for granted
*Noteworthy Detailed Chrome Extension

Link Building
→ Sourcee – an underused tool to respond to journorequests
→ BuzzStream – my long-term outreach tool of choice
→ Hunter.io – probably the best tool I’ve ever found for finding email addresses

Under the radar
→ Keywords Everywhere – incredibly cheap and powerful keyword finding tool
→ Wayback Machine – recover lost content, check migrations, so many use cases
→ SparkToro – so powerful for finding audience insights, not used enough by SEOs

What have I missed?

Let me know what tools I should test out.

Shane Pollard

I am deeply integrated into the world of ecommerce, with a knack for problem solving and computers. Marketing excites me and Im a local WA business owner trying to make it on my own.