ON PAGE TRICK
Here are some tactics for using your blog pages to your advantage by linking from those posts to your revenue-generating products and services pages. This tactic takes small more agile pages that can target lots of longer keywords and phrases and directs web traffic and rank power over to your shorter high-volume keyword targeting revenue-generating pages. These pages are what I call money pages, they are how you as a business make the most of your revenue.

To explain this so it makes more sense let’s use some examples.

Here is my fake business website www.letsmakemoney.com
I would have a product page that people can buy like this Page: Money Making Software as my target keyword, this particular keyword has really high search volume. My page for this would look like so letsmakemoney.com/money-software/
I would be quite limited to what I could target with SEO tactics for this page outside of its main focus.

BUT The magic comes from the blog posts and being able to create hundreds of variations of the keyword for this main target keyword.

so from my blog I can create the following content targeting a lot of variations of my target money page.
– software that makes money
– revenue generating software
-money making software for [Enter use case]
-best software to make money online

Using these types of content posts I can target the same topic but get Google to recognise me for similar smaller topics. The key to this is saying to Google “Hey Google, Im all about money making software, please show me for that in search. But also I talk about these other related topics that explain my business in smaller more targeted segments. Can you please group me under these topics please.”
Pretty much this is what you do when you blog.

I would try and avoid mixing content topics and confusing not only Google but confusing the people who are on my website. I wouldn’t post about money making software to then write about how Bitcoin is awesome, or how wireless coffee makers changeedmy life.

I would structure my website like this:
Home page
Product page – Money Making Software
About page
Contact page
Blog

Under my blog I would create categories for the core topics within my target area, see my examples:
-Category Software
-Category Use Case
-Category Technical documentation

This helps people navigate my blog content easier than just getting everything all at once. Just like libraries categorise books, like Netflix categorises films, we do the same.

This image below is what a website could look like if you do this enough times over and over again, building internal links to pages creating a really strong signal that a page is super important to you as a business.

Within each category I can get real specific on what I want to talk about and target so I get better Google results and in turn higher clicks in search. Clicks in search is me having more opportunity to turn a website visit into a customer.

When I promote products or services I can pull a few levers to get people’s attention.
Now to do this I make sure I follow a couple of simple rules
Whenever I promote a product always promote by the product names use review, bonus, extra and add-ons see the page examples below for how I structure pages for this tactic:
http://letsmakemoney.com/software-reviews/
http://letsmakemoney.com/software-addons/
http://letsmakemoney.com/software-buyers-guide/

DO THIS > letsmakemoney.com/blogging
NOT THIS > letsmakemoney.com/how-to-make-money-online-with-software

I can use a lot of shorter higher volume keywords on these pages. They are different from blogs but can serve a similar function. The choice becomes mine when I use either this tactic or just use blogs to target more keyword variations.

Another tactic I like to roll out is the process of what I do as a business.
First we would create content about what the product or service is about. Using our example of money-making software we can use a page or post like this:
What does this software do – letsmakemoney.com/software-features/
and from this page, I link back to our money page driving web visitors to the revenue-generating page.
I would repeat this as many times as I can until I start seeing a lift in sales and Google rankings.

Note: There may be occasions where we need to improve the page by updating titles, images, language and sometimes adding a link out from our site to an external website, in this case usually Wikipedia or a trusted news or facts source within the industry. Google thinks this helps show you are helping users by linking to trusted sites within the target industry.

To add some extra relevance and web traffic when ever you post the 1% effort it takes to share the new post across all of your social media channels will pay off, social media is great for sending traffic over long periods of time. If you use hashtags this helps keep your content on the social platform and discoverable by hashtag searches.

My biggest advice to you is that you should be using hashtags. Do not spam your posts but add 3-8 hashtags maximum. Working online as long as I have I can guarantee you that the internet is a big wide world of people looking up weird stuff at weird times 24/7 based on traffic patterns I’ve seen over my time.

This means there is someone looking for what you sell somewhere but that you just need to provide that content bridge to get them to your website.