Last week I had an interesting meeting with a client that was in a onboarding phase. The client has a newish brand with very little visibility online or history for this new brand that was launched in May 2021. The client is subscribed to my SEO services and the...

I love working on websites, a little too much but every now and then what should be a smooth website experience can turn into a technology panic station all hands on deck the ship is going down scenario. My reoccurring nightmare is one where the alarm clock displays 6...

The process I recommend for selecting a new CRM platform. In my line of work I assist hundreds of businesses with the marketing software and how to roll them out across teams and departments. One question I answer a lot is about the selection process when I am...