Best Email Marketing Software for Businesses
Top Email Newsletter Marketing Software Tools for Businesses
With dozens of different email newsletter software platforms on the market, it can be tough to differentiate their features, limitations, and pricing structures.
How do you know what software is the right fit for you? Spoiler alert––there’s no one best email newsletter software.
The answer is, it depends. Businesses that want to move to market online with email have so many unknowns and from what I have seen the best option is never the best fit. I have seen some horrors where the junior on the phones has decided the company's fate of email marketing software because they liked company B over the best fit company A.
Each of the email software recommendations I will unpack in this article is best suited to certain business types and their goals.
Without further ado, let’s jump in. Here are my top picks of email newsletter software tools to kickstart your email marketing campaigns.
Email Marketing Software Recommendations
The number one email marketing software for businesses making the move to online marketing.
Powerful, simplified tool to send emails, create pages and automate your marketing.
Best suited for: Businesses that want simplicity when sending emails, Business that drive leads or sales with emails.
Features we like:
- Simple user interface. Get Response is sexy. It has very clean user dashboards and anyone regardless of level can find what they need in 2 clicks.
- Email Automation. Advanced users can deploy endless automated messages and event triggers to really provide a personalised journey in email for customers.
- Create custom landing pages and forms. I love this feature for being able to make a new promotion page in minutes without a developer, you might not have that page on your website. With Get Response it doesn't matter, you can create a landing page entirely personalised to the offer.
- Conversion funnels. Some email software allows you to sell but does not measure the sales. Get Response was purpose-built for leads and sales and to measure them at every interaction.
- Landing page features. If you need really advanced landing pages with lots of bells and whistles the builder is limited to making sexy functional pages.
Pricing: The Basic plan allows a contact base of up to 1,000. For a monthly payment of $15, There are two bigger plans and each plan level can be customised by the number of contacts per plan. The plans are separated by feature sets.
An affordable option for content creators, SendFox makes it easy to start a newsletter—even if you don’t have any subscribers.
Created by the AppSumo family, we might be a tad biased in saying it’s the best email newsletter software for growing your list and creating engaging content.
Best suited for: Content creators looking to build their subscriber list without relying on a website
Features we like:
- Simple user interface. SendFox has fewer distracting and potentially unnecessary features so you focus on writing your newsletter.
- Automation. If you want to send your subscribers a specific email when they join your list or click on a link, you can automate a follow-up email.
- Send campaigns from unlimited email domains. If you run multiple websites, you may need to send out email campaigns from different addresses. SendFox enables you to link multiple domains to your account so you can choose which address to send your campaign from.
- Create customizable landing pages and forms. If you’re a vlogger or podcaster exclusively on YouTube or Instagram, you might not have a website. With SendFox, you can create a landing page entirely personalized to you.
- Only counts your contacts once. Some email newsletter software counts your contacts multiple times if they’re in different lists. In SendFox, a subscriber can belong to multiple lists and only be counted once.
- No drag-and-drop features. If you like the drag-and-drop features of other email newsletter software, you might find the text editor too basic.
- HTML editor is only available as an add-on. You’ll need to spend $67 per month to access an HTML editor.
- No template library. Unlike MailChimp or ConvertKit, SendFox doesn’t provide any premade newsletter templates.
Pricing: The Free plan allows a contact base of up to 1,000. For a one-time payment of $49, the Lifetime plan enables unlimited monthly sends and a contact list of up to 5,000.
MailChimp is likely the most recognized email software name on this list. It’s easy to get started, relatively cheap to use, and offers comprehensive features.
The platform’s large template library makes it ideal for users who are new to email marketing.
Best suited for: Freelancers, solopreneurs, or creators that are new to email marketing and want a simple platform
Features we like:
- Live previews. See how your campaign will look on laptops, desktop, and mobile before sending.
- User-friendly interface. MailChimp makes it easy to use their powerful editor with intuitive drag and drop content blocks.
- Pay-as-you-go option. Businesses sending fewer emails may prefer to only pay for the newsletter campaigns they send out.
- Robust reporting. Read reports on clicks, opens, unsubscribes, and purchases, and integrate your MailChimp reports with your social media and Google Analytics.
- Integrate MailChimp with your social media platforms. Easily send your Twitter and Facebook followers a link to your latest email campaign.
- Low limits. The free plan limits businesses to an email subscriber list of 2,000.
- MailChimp branding. For those on the free plan, MailChimp inserts its logo at the bottom of the newsletters.
- Reports lack depth. Compared to other platforms, MailChimp’s reports may be surface-level as they don’t offer much beyond the number of clicks, successful deliveries, and opens.
- Limited automation and segmentation features. Mailchimp lacks the powerful email automation functions and subscriber list segmentation that other platforms have.
Pricing: Free for sending up to 10,000 emails per month to up to 2,000 subscribers.
4 Convert Kit
Late to the game, ConvertKit was founded in 2013. Built to meet founder Nathan Barry’s need to sell courses and books to his blogging audience, ConvertKit is geared towards helping creators build their audience.
For that reason, the platform focuses exclusively on the needs of online creators.
Best suited for: Content creators, freelancers, bloggers, YouTubers, and podcasters.
Features we like:
- Powerful segmentation. You don’t need to create a new subscriber list for every product launch or new campaign. Create customizable segments for user groups based on interests, tags, locations, and custom form fields.
- Automated email funnels. Send targeted content to the right people at the right moment. Whether you’re offering a daily video tutorial, welcoming new subscribers, or launching new features, use smart filters to control who receives your content.
- Easy-to-create landing pages. Add a landing page or a sign-up page to your website to help grow your subscriber list.
- Not always beginner-friendly. The lack of drag and drop functions makes the platform more complex and time-consuming to use.
- Easy-to-lose content. Some areas don’t autosave, resulting in lost content if you’re not careful to click Save after finishing each section.
Pricing: Free for up to 1,000 subscribers and fewer features. A Creator plan starts at $29/month. The plans change in price based on how many subscribers you have.
AWeber is another newsletter platform with several features like reporting, segmentation, and automation.
Opt to build your email campaign design from scratch or start with one of the platform’s user-friendly templates. If you prefer HTML, you can create something unique in the platform’s HTML editor.
Best suited for: WordPress-powered bloggers with smaller subscriber lists
Features we like:
- Integrates with WordPress. Publish a sign-up form on your WordPress site and enable users to subscribe to your newsletter. Create a Blog Broadcast in AWeber and send subscribers newsletters based on your blog posts.
- Access to royalty-free images. Finding images for your emails can be time-consuming. With AWeber, access 6,000 free stock images.
- Targeted email campaigns. Make sure the right people get your emails at the right times. Segment your subscriber list based on factors like who read your last email and who didn’t. Send different emails based on subscribers’ skill levels and interests.
- Detailed reporting. See how your email campaigns are performing according to their opens, sales, and clicks.
- Free mobile app. Review your email campaign data within the app, Stats, while you’re on the go.
- Higher price point. AWeber is more expensive when compared to other platforms. Unsubscribed email addresses also count towards your monthly subscriber list quota.
- Outdated design. The user interface isn’t as intuitive as other options and some of their templates seem outdated when compared to others on this list.
Pricing: A free plan allows up to 3,000 email sends per month to a list of 500 subscribers. A pro plan is $16.15/month for unlimited subscribers and email sends.
Which email newsletter software is best for you?
Each of these email newsletter software options has its pros and cons. The best email software ultimately depends on your business’s email goals. Budget and marketing experience also come into play, too.
If you’re a Service business that needs appointments set, ConvertKit should be your go-to option for building a smooth booking experience. Alternatively, if you want to make money from your email campaigns, Get Response could be the answer.
If you don’t have a subscriber list or a website, use SendFox to build an engaged subscriber list with personalised landing pages. Great for businesses just starting email marketing.