Social Media Marketing
A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterising their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and Pay Per Click – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.
We use Facebook advertising to help grow businesses. When we target the right audience, we can promote your products and service to people who are looking for what it is that you do. This works by understanding your business, your customers and your product and service. Once we know the foundation we have what we need to build your audience. From here we begin to advertise to your future customers. Sales and enquiries are made and we use the performance data to optimise your ad sets getting better returns and further increasing your return on investment.
We advertise on more social media platforms than just Facebook, just ask us if you have another channel in mind and we can help you advertise your services online no matter what platform it is.
Our Facebook advertising experts have successfully turned around Facebook advertising campaigns that were doing zero sales and managed the campaign to return over 200% return on investment to the client. Saying that we do prefer to work with you before you go it el solo on the ad campaign.
We have also started to offer Ad sales copy done for you services. If you are having problems with sales conversions it could be your ad copy, we are conversion rate specialists speak to us for a strategy session. We can help you boost the performance of your adverts with strategic sales copy.
What is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Online marketing today is super fast paced and continuously evolving. The businesses that do not actively engage their customers and potential customers online are simply missing out. Social media platforms are a new avenue of potential customers, you just need to tap into the platform and promote your product or service so it can be seen. We lean towards facebook advertising but we also suggest using other platforms.
Already running social media campaigns? are you satisfied with the results? It’s a tough cookie to crack and requires constant attention, posting daily and interacting with your community.
Managing your social media along with running a successful business can be taxing on time. Do you then put on a social media manager to manage the account, some people do and that person doesn’t stay with the company long enough to harness the power of social media.
Enter the room Webmecs Marketing and you have a partner invested in your success online. We spend our day online optimising campaigns, building fan pages and advertising creatives. we live and breathe digital marketing and are looking for businesses that are interested in working with us.
Contact us today and see if you are the right fit for working with us.
Can I use Facebook Ads For My Business?
Yes you can, as long as you follow the terms of service for advertising on Facebooks platform. There are some industries that have very strict policies when advertising online due to the nature of their industry. We find that these industry clients prefer to advertise on other platforms with not so restrictive terms of service.
Facebook ads are very powerful and can help you grow your business fast. The interest targeting that Facebook provides helps us as marketers to use the data to focus in on very specific audiences of potential customers with your ad set. This laser-focused targeting can increase the conversion rate of the advertisement.
The power of the ad set builder has to be seen to be believed. Your advert will be served to the people who best fit the target audience we create and run ads to. The data that Facebook has is phenomenal, we put that to good measure when we create your ad targets. Another key point
An important point to bring up is that when running Facebook ads, the ad needs to test and assimilate to the audience data before it reaches full scale. What that means is the advert will need to run for a couple of days before Facebook understands how it should be best promoted. We often see clients freaking out on day 4 when only 2 sales have been made. This is a natural part of the process and Facebook is using the data to work out how to push the advert on its platform for the best possible results. Remember Facebook wants to help you promote your advert because it gets paid everytime someone clicks your ad.
Remember, Facebook wants to help you promote your advert because it gets paid everytime someone clicks your ad. The more popular your advert is, the more clicks it will get. With every click on your advert, Facebook gets paid depending on the ad set used. It is in Facebooks best interest to display your advert in the best possible scenarios.
Here are some useful resources for understanding Facebooks Terms of services and advertising.
Facebook Business advertising policies. Use this link to see if your industry has restrictions.
Why do you need a social media management?
Your customers are on social media.
Regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option.
There are people searching for your company.
If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. Our social media management service will help your business to join the conversation and generate new leads.
People are talking about your company on social media.
You need to listen to what your customers are saying about your company on social media and respond to their concerns. Our social media management services focus on highlighting the positive aspects of what your company has to offer and respond sincerely to negative remarks.
Companies deserve expert social media management.
Most business owners and marketing managers do not have time to manage all of their social media channels. Each member of our firm received their certification in social media management and our agency can help you reach your marketing goals and a new customer base.
How can we help you?
We are a sociable bunch and our new business comes primarily from recommendations & referrals from clients & friends who know how we work. We don’t think that salesmen should do all the talking for us and so we recommend that you speak directly to our clients to understand who we are and what we do. Our social media pricing is completely bespoke and is based on your current situation and your objectives.