PAY PER CLICK
Pay Per Click & Search Engine Marketing
What are they and why do I need them?
Pay Per Click also known as PPC stands for pay-per-click, a method of web marketing where business owners pay every time a person clicks on their business advertisement and this method can drive a lot of traffic to a website in a much faster time than using organic SEO strategies. This method simplified is buying leads for your business a greater cost but faster result the almost opposite of SEO. Search engine marketing is a way for businesses to advertise on sponsored links displayed on search engines. harness search query keywords in their ads to attract visitors to their websites.
Pay Per Click Advertising
Most popular platforms for pay per click are Google Adwords, Bing Ads, FaceBook marketing and YouTube marketing. Businesses pay the platform money in order to promote their advert to the best possible position when their customers use the platform. This increases the effectiveness of the advert tremendously.
Adwords Success Story - Skydive
Platforms such as Google AdWords and Bing Ads are important to your business. With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customise strategy and reporting tailored to your needs.
We provide the support and guidance you require to accomplish your goal, be it maximising return on investment, increasing leads, or driving brand awareness.
Paid Advertising Campaign Reporting
Reporting on your PPC campaign is crucial, you need to know when and where your money is being spent. The report can also identify your return on investment, target keywords and customer data.
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Have you considered Google Display Network?
Google AdWords offers a wide variety of display ad formats for you and you can take things further by using the Adwords Display Ad Builder.
Taking things to the next level with images on your ads is a huge step above using plain text ads. To get started with creating and using your own image based ads here are some options to consider:
- Ad Design – Not a graphic designer? use one for best returns people generally do not click on poor image ads, Use a professional to make the design draw attention and include any CTA’s . Using a designer that is familiar with best practises is a must, and understanding the different dimensions for screen res.
- Banner Shop’s for Ads – Plenty of choices out there – I’ve had varied results using this service my preference is not to but I have clients that get banners made like this and they look great, Pro Tip: ask for a couple of variations.
- DIY Design – Lets say you are handy with graphic design you should keep in mind different dimensions for different screens and the immediate attraction rating of your design. Factor in the placement of your CTA or leave it out and focus on that in the wording. Seek a second or third eye on the final design.
Like all paid ads split testing the best offers works the same with images having variations helps find your winning ad set plus so you can constantly rotate new ad creative to your retargeting audiences.
Watch this video to understand more about Google Display Network.
Brief Process of our Pay Per Click Campaign:
Our pay-per-click (PPC) management service includes the following components:
- PPC search campaign strategy
- Keyword research and selection
- Ad creative development
- Campaign set-up
- Bid management and ROI tracking
- Landing page optimisation and development
- Campaign management and analysis
Pay Per Click on Social Media
PPC isn’t just limited to Google Adwords and Bing Ads, did you know you can run pay per click campaigns on YouTube and Facebook? don’t forget Instagram, Twitter, LinkedIn and Pinterest. Most social media platforms now provide some form of paid advertising, this wont go away it make them a lot of money and businesses can sell a lot of products.
Advertising on Social Media is very lucrative for businesses. This method of PPC is extremely popular with Ecommerce store owners, creating an Ad creative and sales copy and running pay per click campaigns that generate sales. Facebook and YouTube are the most popular Paid advertising platforms with a recent rise with InstaGram especially with Ecommerce store owners.
Speak to us about Social Media Marketing and Pay Per Click for Social Media.
We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report so you know where you rank organically for the keywords you pay for. Additionally, after you review the report, we’ll book a one hour call with the members of your team to explain your campaign’s progress, direction, and answer any questions you may have.
We advise clients using paid search marketing to consider Googles Display Network.
Funnily enough we see a lot of blank faces when we mention this to our clients during the initial meeting to set up the campaign, we understand what it is but we feel you should too take a look at this video for more of an explanation of the Display Network in action.