Build Marketing Sales Funnels
The marketing sales funnel is a tactic used to create a series of web pages that help provide a pre determined sequence of products or services in front of a potential buyer to create a sales experience while browsing your website.
The visitor will navigate from page to page and be seeing a lot of calls to action on your product or service and be moving through your sales funnel. These are designed to introduce your lowest ticket offer first or a strategic promotion to get the first commit from a buyer that moves them into a higher priced commit and then into a comfortable position to spend more money with you.
The sales funnel!
Do You Have a Leaky Sales Funnel?
“The biggest mistake businesses make is to expect people to come back. The way consumers are behaving right now is very me first without brand loyalty unless prompted to return. The sales funnel cuts through the noise to bring people back into your world. You win on all fronts, you increase revenue, you increase lifetime value of a customers and have repeat business. The sales funnel is an absolute minimum marketing tactic in 2020 businesses need to adopt to get ahead.”
You will need some funnel programming software to get started. It is never the tool that gets results, but more so the planning and execution of the plan within the tool. I highly recommend these two options and the best thing is they can operate with your existing website.
Lead Generation Software
Sales Funnel Software
Marketing sales funnels grow businesses
If you spend money to get a customer into your ecosystem then you need to be maximising the lifecycle and revenue per customer by using marketing sales funnels to keep customers engaged with your business and coming back to spend more…
“It’s not everyday that you get proven wrong by an outsider. I didnt think sales funnels would work, but here we are. Shane is one of a kind he really understands online behaviour and just gets business.”
Marketing Manager – Industrial Metals Group
A Broken Sales Funnel Example
Thanks to my friends at AHREFS we can clearly see what happens when you have a leaky sales funnel, money is literally escaping through open holes in your sales pipeline.
A Working Sales Funnel Example
When a sales funnel is working theres noticable improvement in leads and sales. The customer is taken through a series of web pages to maximise revenue.
Why Sales Funnels Work
The funnel is the NEW website.
Normally you have a webpage that is your sales page but there are distractions like blogs and non-trasactional content. The sales funnel is a strategically crafted series of pages designed to move customers through sales offers and opportunities to maximise the sale cycle.
The funnel uses payments, email messaging, reviews, and clever content to help people make decisions and purchases based on what is in front of them. These sequences of web pages act as a customer journey throughout your product and service offering. You control what gets shown to the customer and when. This allows for higher spend per user when directing them through your sales funnel.
A recent funnel campaign I implemented resulted in a store going from selling a $49 one-off product to selling $900 of products in one transactional customer journey.
Sales funnels work. They work for ecommerce and appointment-setting businesses. This is FIRE!