Types of SEO
The SEO field is quite broad and there are different use cases for different websites. Each type has its own application method.
Local SEO
The process of creating local lead generation activity to increase local sales. Focused on local platforms.
E-commerce SEO
The process of optimising Ecommerce storefront websites for bigger audiences and increase usability.
Content SEO
The process of Creating content to increase website traffic and keywords you rank for. More content more keywords.
Technical SEO
The process of fixing complex website issues. Domain migrations and technical blockers. Website clean up.
Franchise SEO
The process of keeping your franchises organised and in sync across all of their listings on Google and other platforms.
SEO Strategy
The process is the delivery plan for your SEO. Basically, a map to take the implementation from A to Z.
Keyword Research
The process of finding low competition & high traffic keywords that match your business. Your new target list.
SEO Audits
The process of analysing your website, your brand, your content and your competitors to uncover issues.
SEO Freelance Consultant
Your SEO marketing is in good hands with me, I’m among the top SEO specialists. I have a deep experience and understanding of SEO best practices.
SEO Coverage in an age of Google AI Changes
No guesswork, No fancy offices or flash suits just SEO work from a battle-tested industry professional.
There is no other marketing channel that provides high-quality leads and sales as SEO. It’s a simple form of making your web pages the best match for people who want to buy your products and services. Results should come in 3-6 months or sooner as this is a long-term play for real online growth.
Looking for a search engine optimisation service that’s a little more custom to you and your business? I can work with you but first I will need more information about your website, your industry and some business goals. If you could include any past SEO work that you have done as a reference I can give you a clearer picture of what I recommend to help your website’s visibility improve.
If you struggle to see what your SEO provider actually does I’m transparent about my process with no hidden agenda. Find out why more Aussie businesses are ditching their big agencies.
Expert SEO Consultant
I find several problems with 90% of the websites that I work with.
A) The content is utter crap or missing in action.
B) The website is in such bad shape it becomes an uphill battle.
C) The owner is so uptight about the website that nothing ever gets done.
In most cases I can work with all of the above but it takes a shift in the focus and ultimately takes longer to get results.
Every project needs a plan:
- SEO Audits: Comprehensive on and off-page search engine optimisation auditing. Audits inform the actions required to form a plan of action to fully optimise a website for improved rankings, and in-turn, search engine traffic.
- SEO Strategy: SEO strategy documents the process to be undertaken during initial, and on-going search engine optimisation. It provides full transparency of the work to be completed as well as providing a roadmap for results.
Working with me comes with a couple of benefits, I am a developer and fix most website problems. And I understand Google the internet and content marketing better than most people. In short I make it work in your favour and I do it for the long haul not for a quick boost and it’s gone tomorrow.
Frequently Asked SEO Questions
What experience do you have?
Great question. I have a lot of experience as a business owner and as a marketer. SEO is a passion that I have thrown myself into and worked with some name brand businesses like Subway, Papa Johns, Harley Davidson, BMW, Ry.com.au and many more.
I consult with marketing managers and business owners all over the world, my name is mentioned in many industry blogs and my inner circle is some of the most prolific thought leaders in the industry.
My hands on experience is extremely deep I train marketers of all levels weekly and have a regular group of consulting students some of which have seen incredible results for their own marketing businesses.
Why does SEO even matter to my business?
Google and YouTube make up 80% of online searches, meaning if you are not giving Google search any focus you are missing out. I’ve worked on a lot of SEO campaigns and know that there is real growth available with this tactic for EVERY BUSINESS. If you don’t optimise for searches on Google you might as well just let your competitors keep taking all the good quality leads and sales right from your hand. When you have visibility online you have the cherry-picking of all searches who are looking for what you do and sell. SEO is a no brainer for me to use for every business I work with because it works time and time again. If you want to grow you need SEO, but I will say this it is not overnight this is the long play with expected results 3-6 months into a campaign.
If you want open communication, movement you can see and someone local with experience we need to talk!
How does adding content help my website?
Creating good quality content is what Google has always wanted from webmasters since day one. It is only just now that it has had the power behind its infrastructure to reorder its search results so that content creators who invest in providing the new readers with solid helpful information get rewarded.
The flip side to doing this apart from Google showing your site for more search terms is that good content often gets backlinks pointed at it again helping to power your website in Google’s search results.
Create content that helps answer your customer’s questions and helps your website show for search terms most relevant to what you do. Thats my recommendation to any business owner who questions the value of content marketing.
When Google crawls a website to see how relevant it is to any given keywords/search queries it is scanning the content, the words, on your website to help influence Google’s crawlers to understand where your website needs to show for various search terms.
It is about proving (not tricking) Google that this is the best and most relevant website for that target keyword.
Special care is taken to the SEO copywriting and is treated as the first priority in any Perth SEO professional’s strategy.
The quality of content is constantly being revised and the impact it has on a website’s rankings continually monitored.
The content on any websites is just an after thought. Lets be honest the content is not high quality and only there to fill in the website and make it seem like the business values content marketing.
Thats said with a little thought, focus and budget you can knock a competitor who pays less attention to their content quality off the podium.
I have a website already do I need SEO?
I see it all the time someone comes to me for help because they have a problem. They spent thousands on a flash new website but they cant be seen on Google.
SEO is just like training at the gym. You might have a good starting point and not be out of shape but to get stronger and run for longer periods of time you have to put in the work. SEO is that work that you have to do to compete on Google.
Having a domain name, SSL, web hosting and a website means squat if you don’t have SEO running side by side anything you do online.
The website is the modern day salesperson. To just leave it up all day and night with no support is leaving sales on the table for someone who is supporting their website with SEO.
My example is that you need to showing up when people search Google for keywords like “Your top service” Perth. SEO helps you get that result.
Google crawls an unbelievably large amount of websites every single day and ranks them according to which websites Google deems most informative and helpful to search users.
You always want to have clean website code, web pages that Google can read and understand and the exact same for your websites visitors. Creating an easy to use and understand user experience and giving the user what they want.
If you want to DIY your website SEO thats cool go for gold. Save my site for when you need a hand getting to the next level.
My SEO framework covers all difficulty levels but is deployed at certain timelines to get the best results depending how Google responds to my first deployments of the work I deliver. Google is a moving target.
My final two cents on this are if you really want your website to get ahead of your competition, you’ll need a local, Perth SEO Expert with local knowledge for competing in the more competitive verticals for your business growth. Thats where you can circle back to Webmecs as your go to SEO support consultant.
SEO is not for everyone and heres why”
For anyone thinking about #SEO – don’t.
Here’s why you shouldn’t:
👉 If you’re not willing to make the changes recommended to you.
👉 If everything is a battle to get implemented.
👉 If you haven’t got the patience and focus to devote yourself to building a brand.
👉 If you’re comparing your 6 month old website to a brand that’s been around for 20 years.
👉 If your main hope for SEO is quick wins.
👉 If you don’t trust SEO (as a practice) from the start. It’ll cause friction between you and a consultant/agency.
SEO isn’t for every brand. I admit that.
But the brands that are in the mindset of owning a market and building sustainability, then it’s exactly what you should be doing.
If you want open communication, movement you can see and someone local with experience we need to talk!