How We Generate Regular Reviews For Clients

How We Generate Regular Reviews For Clients

A Review Funnel To Get More 5 Star Reviews FREE & Effortlessly

 

Local search has expanded to a new era of online advertising and selling of products. Almost every type of business is going towards local marketing with SMB’s harnessing an array of tactics to manoeuvre the competition. Running Google Ads, Facebook ads and taking advantage of Google posts to push weekly messages to potential customers. How many businesses do you know that are making a strategic push for 5 star Google reviews? Not many.

  If you think of local search a little bit like shopping for good pair of shoes, think how many websites and online stores you visited before making a purchase of the new shoes you wanted. I know researching some running shoes for big men that cushioned each step took me a good 45 minutes to find a store that had my shoe size (Mens 16). I went from store to store and read review after review. This is how people search now they read reviews to get an idea of what they will be buying into.

Why bother to generate more 5 star reviews

Before people take action online to purchase a product or schedule a service, people often check the reviews of the company on popular websites such as Google, Facebook or Yelp. The service provider with the highest reviews are often trusted most by people because good reviews convince the customers of superior service and quality. So having a lot of 5 Star reviews is essential for your business’ success!

Now you can easily get more 5 star reviews on various review websites by following a few simple steps in this article.

How to get more 5 star reviews without spending a doller

If you hire a reputation management company to maintain your company’s profile online, you will have to spend hundreds of dollars a month. With this review funnel you build on your website can save you hundreds and make you thousands!

What if I told you that you can almost eliminate bad reviews to your business overnight with this Killer Funnel!

Well its not too good to be true. This concept is very simple and in no time you can easily filter out the unsatisfied customers to get more 5 star reviews.

How to Build the Review Funnel

Customer Satisfaction Survey

First, create page for a survey using gravity forms or some other form builder. (Or you could just build a surveymonkey form for this.) The purpose of this page is to send all of your unsatisfied customers so you allow them to ‘Vent’ to you and your company. If you have this survey detailed enough, the unsatisfied customer will feel good because their voice was heard. The beauty of this page is that only you see this in your email inbox. This helps you also in improving your services and understanding of the problems that your customers have.

Leave Us a Review Page

Second, Create a page that askes your satisfied customers to leave a ‘helpful review’. Under that have the hyperlinked icons of the major review sites that you would like more positive reviews on. This page is necessary for when a customer picks a favorable rating then they are sent to a mainstream review site. The favourable review on the website will help in attracting more customers to the website.

Overall Rating Page

Lastly, Create a simple page that says, “Rate Your Overall Experience”. Under your title have a clickable 5 stars. This rate us page allows the user to choose their star rating. For this function use “WP 5 Stars” plugin.

Configure WP 5 Star Plugin

First, determine what is the threshold that you want posting on your major review sites, whether it be 3 to 5 stars or 4 to 5 or even something else.. Once you determine the value enter your “Leave Us a Review” page url to the high rating stars. So when a customer clicks on the high rated stars on the “Overall Rating Page” they are redirected to your “Leave Us a Review” page then those people will be posting to your major review sites.

Then enter your “Customer Satisfaction Survey” page url to all the lower rated stars. So when a customer rates you low on the “Overall Rating Page” they are sent to a survey that only you will see and not the whole world.

Now once you have configured the settings to your desire, paste the shortcode in your “Overall Rating Page”

Driving 5 Str Reviews Pushes Your Business Further 

We are all curious who uses what business, who uses this software or home service we are all about social proof. There is no bigger social proof than those 5 star Google reviews. This helps in enhancing the online reputation and attracting more customers to the website and boosting your brands rust score with potential buyers. Better reviews also help in beating the competition while selling your product or service.

 

Take a strategic look at how you acquire 5 star reviews and you will fly past competitors that are not taking advantage of reviews.

Micro Moments and the Impulse Decisions

Micro Moments and the Impulse Decisions

Micro Moments And The Impulse Decisions

What Are Micro Moments?

Micro moments are those split second impulse decisions where someone for this example searches Best Hair Salon near me and the searches will present to the user the most relevant locations near their location, mobile search is the way of the future everyone has a mobile and mobile search has taken over. Be prepared and optimise for micro moments so you have the lead over your competitors when it comes to your buyers making choices that you can answer.

 

Micromoments occur when people reflexively turn to a device more so  their smartphones to action a desire to learn something, do something, discover something, watch something, or purchase something. These intent-rich moments are when decisions are made and preferences shaped. Our mobile first world is changing we want faster we want now on demand results you either fit in and provide to your market or you simply fall behind, but saying that there is no race to dominate these near me micro moments not many marketing agencies have grasped the term yet and when they do its still an emerging trend so expect changes at your finger tips as this evolves.

When you fully understand the mechanics of near me micro moments you can connect the dots and see the semantic relationship between entities and then optimise for these moments providing a customer journey that provides exactly what the user wanted and rewards them for visiting your pages. Your website visitor wants to learn a new skill, buy a new product or decide if that robotic vacuum cleaner is really going to save time on housework, and they will do this by using the nearest device when the micro moment takes place they will want that query answered and you need to be the one that provides the answer or product & service that satisfies this micro moment demand.

 

Google Shows Us How They Value These Micro Moments

 

1. Optimise for mobile-centric micro moment searches

Consumer interest and demand is crucial in providing the service that answers their demand if you understand this you have an advantage over your competitor’s who may not yet understand their audience as well as you do, drill down and learn how your customer searches for you are they mobile orientated? great now identify what smartphone they use to interact with you and make sure you have optimised your site for the various screen sizes of smartphones so you are showing as mobile friendly at all times on all screens be prepared for mobile centric searches and queries stand out ahead of the pack and be found on all devices.

Your website analytics can help you unlock buyer search terms on your website and open opportunities that you have not considered as new streams of customer interest uncovering your buyer insights reveals powerful data that you can use to grow your business.

2. Understanding your customer FAQ’s Learn what it is they want during the micro moment

Your customers most common questions can hold the key to your success online you need to know your customer and you need to learn what they want and then provide that to them. Researching your competitor’s brand and how they interact with their own followers can add an alternative view on how you can interact and engage with your customers. What questions do they ask? Are they looking for a broad term or a specific term? is it a buyer search term or an intent term? key questions you need to answer.

Don’t stop at your competitor’s brand while you are in research mode look up your brand and see how your customers ask for your brand. Understanding keywords and search phrases can help your business identify new avenues and opportunities within your market.

Looking for a buyer targeted keyword research strategy? Apply here we can provide you with buyer intent keyword search terms for your market.

Understanding your customers can mean huge improvements in the way that they interact with your brand online failing to understand the people that are funding your business is critical in growth if you plan to scale your business. Create informational and educational content that helps satisfy search queries your audience has provide useful answers that attracts people to your website then learn how they interact with your content to adapt even further.

 

3. Survey your customers for new micro moment trends

You need customers for your business to survive and the most important thing you can do is listen to your customers drop a survey on them to find out what they like how they interact and use your website so you can use that data to adapt your services and website to cater for the way your audience uses your services. Identify emerging trends and push your service or product to cater to those new trends asking can uncover new useful micro moment trends that you can shape your business around.

 

4. Be the customer experience on your brand journey

As your customers browse the web they shift from micro moment to micro moment at lightning speeds they need to land on your micro moment uninterrupted and have seamless transition in their arrival and exit so limit pop ups and cater for speed and UX have a customer journey that encompasses the micro moment start to finish not just the landing page you need to optimise the checkout page and the thank you pages that whole journey start to finish so that your user experience is contained unbroken and the transition is smooth.

Take time out to take your brand’s customer journey unfiltered pretend you are the customer and take the ride down your brand’s rabbit hole to feel what it’s like.

 

Example questions you need to ask about your brand micro moment customer journey:

Are those pop up’s annoying?

Does the slider move images to fast?

Can you easily navigate from page to page?

Are you category page tabs big enough?

Does the thank you page really thank your customer or is it a cold generic “Thank you!”?

 

Want to see how one of the world’s biggest brand’s uses these micro moments to capture the market share of their target audience?

Coke-a-cola released this video showing how they use these consumer moments to their advantage, watch listen and learn.

Google Search Micro Moments 

 

Answer your questions about what you really give your customer and you will be surprised at the results, Now ask your team members to all take that same unbiased journey and come back to you with notes of improvement and things that can be done better. What you get out of this companies pay big doller’s for consultant’s like me to come in and provide CRO advice on fixing the holes in their funnels here is your DIY tip to fixing your own funnels. Capitalising on these micro moments can have a tremendous effect on your business as this is relatively new trend that not many businesses understand yet or know how to optimise to capture the micro moment as it happens, yes it can be difficult to stay on top of every new trend as it happens but here on this post you have an advantage.

Once you have that data you just need to not only “fix” the problems but improve on them if you really want to impress, adding a band aid does not heal a wound you treat the wound so it fully heals. Having a broken consumer journey can lead to bad reviews online and offline and reputation management online doesn’t fix everything.

Your business should go over the collected data and identify how the business can be “useful” everyday so in these micro moments your business has value to contribute to those that search and land on your web pages. Your business managers and project managers should role play examples of these four main types of micro moments: I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments where your business needs to provide answers to these search terms to qualify as “useful” nail that and you have the start for improving your customer journey. Every team member should have something to contribute to the improvement processes from map integration to keyword research and even analytics it all helps customise your brand’s understanding of your mobile first market audience experiences.

 

5. Speak to your customers unbiased views

Try this technique and see what the reactions are like and then decide if this method might be something you roll  out more mainstream for your operations team, select a random customer with a contact number and call them up speak to them about the service or product and how they felt about the purchase journey and if they would purchase with you again also ask “What can we do better?” you will get an honest outsiders perspective that can help you identify often problems that remain in your business blind spot. A recent random call I took made me aware of an automated follow up sequence that was outdated once identified I cancelled that out of date email sequence and refined that customer follow up process its the small things that can help make your customer journey more satisfying.

Just speaking to your audience can uncover the way that they use mobile search in real time as not every industry will utilise mobile search the same way so understanding your customer is paramount in catering for new customers. Once you understand your customer be it times of search and days they use search example A a coupon site may drop new deals on every Tuesday so it’s audience will search on Tuesdays for the new deals if you have that data you have critical information that can help grow your business.

As consumerism shifts to mobile, you must understand intent signals for micro moments across the journey. It helps to also look at what similar companies are doing and analyse how existing content is performing. (Ask your agency to help or, if you’re in an agency, offer this service to brands.)

Your business goal using micro moments is to build agile resourceful on the go effective engagement that satisfies your customer journey in the real time scenario and moving forward in the age of Mobile search you should consider using effective Mobile SEO processes to capture your market share of micro moments and always be working towards consumer changes of behaviour and analyse your shifting trends.

For more information on these suggestions visit Marketingland.

 

My Buddy Angel the talented micro moments marketer created this extremely relevant infographic on the topic of micro moments and the impact of near me searches.

Google Micro Moments Near Me Mobile
Courtesy of: Micro Moments Mobile Search Infographic.
Google is the largest search engine on the planet and they do search queries so well this video below really sums up how mobile search has changed and the micro moments that shape a users decision
based on intent check it out.

Micro Moments are intent rich decisions that shape a search query
Is your business optimised for these new mobile search trends? Get onboard now before this becomes mainstream.
Would you like to prepare your business website for Micro Moments? Visit our Mobile SEO Page for more info.
Processes of Keyword Research

Processes of Keyword Research

Keyword Research Effective Processes

Do You Even Keyword Research?

Every keyword has its own power among the massive amount of search query data taking place all across the internet. Understanding how to measure the power of a keyword and how to branch out from using a head keyword into more variables like LSI and long tail to further increase the usefulness of your target keyword should all be part of your keyword research plan and in order to master your own keyword research process you should build a checklist that you can refer to for each time you go about researching your keyword landscape.
Below I’ve used basketball teams as a reference to understanding the importance of proper use of keywords and why SEO is important in the bigger picture of improving your website profile on the web.
My References breakdown for easy followingahrefs-keyword-search-best-nba-coach
Keywords are NBA Teams
SEO’s are Team Coach
Google Search Results are the NBA League
Page 1 is the Playoffs
Position 1 on Page 1 is the NBA Championship
Image source The Comeback
Imagine just for an example that keywords are NBA basketball teams and competing across the league for the Playoffs in our example Page 1 on Google. You can then imagine that from making Page 1 these teams on the first page of Google are then playing off to get to the Grand Final Main Event and from that point aiming for the the championship Page 1 Position 1 of the search results beating off every other keyword. Now imagine that you as an SEO or for business owners that the SEO hired by you is the NBA team’s coach so your hired SEO is the Pat Riley to the Miami Heat or Phil Jackson to the Chicago Bulls they help coach the NBA team (keywords) into the championship playoffs
That would be extremely difficult
 So we now understand the importance of selecting the right keywords and not selecting the Philadelphia 76ers as our keyword…..oh Ouch! sorry guys it’s kind of relevant why would you do that to your draft picks 🙁 I wish you a successful 2017 season and beyond.
Back to keywords and how smart selection can make your time spend on your marketing well worth the effort. Choosing keywords that underperform and having your whole strategy built around those keywords will be internal sabotage you will waste so much time and for little to no reward hey Ill admit Ive been there my keyword selection when I first started was solely based on what I thought was the best and it wasn’t i sucked so bad but what you do is work on your weaknesses and level up.

If you want to learn about keyword research start a blog, write creatively or start a Web Marketing business throw your self in the deep end and it’s sink or swim.

Understanding your audience your unique selling position is the first step and then understanding how your target audience searches for your products or services is the next step master this and the rest is a breeze.

Identify What Keywords You Are Targeting

  • Head
  • Body
  • Long Tail
  • LSI

If you do not understand what some of the above terms are click the keyword research tools link on the next sentence Ive covered it there.

For an idea on some of the tools you can use to uncover these keywords read on here for several keyword research tools

 Setting up your checklist

We need to create a blank template to build out actionable checklist for all future keyword research referencing.

First, sign in to Google Sheets and create a blank spreadsheet, you can also use excel spreadsheets I find Google Sheets easier.

You need to format the template  by adding a title name  for the sheet try something easy to remember like Keyword Research Checklist Template.

Now moving to the headers label each column so you know what goes where

it, then fill the headers in to match my example, like this:

Keyword-research-workbook

 

To make sure that you don’t treat your header as data when sorting your results, you should freeze the top row and add a colour to clearly seperate it.

Now you’ve got your spreadsheet, make sure you keep the link handy so you can create a powerful recurring process document later on using this guide.

Whenever you research a fresh keyword, open up the link, create a copy of the template and name it the subject of your content, like this:

Now we’ve got our blank slate, it’s time to populate it with keywords that are going to skew the SERP game in our favour.

keyword-brainstorming

Keyword Brainstorm

This is the start of our process, you want to start with the mindset of how you think your audience and potential customers would search for you what terms, phrases and words would they use to find your business on a search engine? write down every possible keyword and phrase.

Now go onto google and start typing your keywords and record the automated suggestions that Google is suggesting to you these will be very helpful. TIP down the bottom of the search results will be other relative keywords take note of them as well.

At the end of this step of the process you should have a very long list of keywords and phrases and don’t worry that is exactly what we want but we haven’t even touched the surface yet.

Build your own ideas on your keywords you want associated with your brand as talked about above

Build a list of keywords you think that your potential customers would use to search for your business

Now set yourself up a Google Sheet or excel spreadsheet for your template.

If you want to see the search volume and CPC I use a chrome extension its called Keywords Everywhere and is simple to add although you will need to request an email so you can add the API and use it with the search volume and CPC real time. You can use this to help determine keywords of interest at this stage or even eliminate words it is your choice.

Description 

This post is about keyword research, what is your keyword for your topic? write that down in your sheet as the first keyword this will be the keyword we will build our list around.

Be more specific

Is your topic about example the NBA Playoffs or is it more about example NBA the journey to the playoffs?

you need to write down your core topic that you will be building around the example NBA the journey to the playoffs is very specific it tells the reader right away what the content will be about where the example NBA playoffs is specific but still very broad in terms of what to do with the NBA playoffs, is it an overview, the predictions, a road to the playoffs or more there is a lot of  room to move with that broad term.

Determine your topic and add that to your template.

Include synonyms in your list

To mix up some of the results you should consider using synonyms to acquire words you may not have had in your mind that relate to your topic. Keyword research can make most people spend hours analysing and over thinking its actually quite simple once you get this sheet created and organised

Search for your words and then the phrases, now go over to Thesaurus.com and search for your keyword and then the phrases. Basically you are searching for different ways to say your keyword “Playoffs” may return championship, finals, semi finals, face off, grand final, main event and so on. You will find some very good returns and you will also have to eliminate some of the returned searches as they will not be much use and can often produce a laugh at how and why they showed up in the first place.

Add the results you like for each keyword and phrase, and then add another and repeat this until you have completed your keyword set and added all the alternatives to your template. We now have an extensive list of keywords and phrases but we are not done yet.

Search on Wikipedia for even more alternatives

Go to wikipedia and search for your term and find an article with relevance to our search term. Many people overlook Wikipedia as a powerful place to find well constructed content with in depth explanations of terms that people don’t know about, can not pronounce and just plain don’t understand what it is. Perfect for our keyword research strategy, One search on Wikipedia for NBA Playoffs returns a long list of correlated data on the history of NBA playoffs and the only place I imagine to have a database as extensive would the actual NBA offical website and even then I think Wikipedia may have them beat on that.

We now have even more ideas for our template add them to the sheet.

Now we have compiled a decent list of potential winners from our manual keyword research we now head over to a browser based search engine to get some more data for our keyword research measurements.

Keyword research just got a boost

UberSuggest helps you seriously boost your keyword research by generating a large list of keywords it does pump out a lot of crap not helpful at all keywords but if you use it in the way that I advise here you will get some golden nuggets within the return data.

To limit the room for error just input the most basic keyword this example is NBA playoffs and let it do its thing you will get keywords and users phrases in your data return and from there you can sift through and add the keywords and phrases that you want to add to your template

Ill also run it again with another two keywords to get an overall view of my keyword landscape. This covers me for my main keywords on al possible angles.

If you alter from using the basic keyword terms and add something extra you will get a data return that is 90% unusable so keep it simple.

Uber Suggest is a valuable tool for keyword research and can return some crazy results but at the same time you do not want to skim on running your main keywords through this process once you see the variety the search query returns for your list. Any tool that can scrape the web can work faster than you can so use it in your processes and save time let it scrape the web for your keywords.

If you want even more ammunition then rephrase the placement of your keywords and rerun the scrape again this will help you have a very extensive list if it is not already running into the thousand’s of keywords.

Our next step is to search the web for real people speaking about your topic and related terms and research how they implement their keywords and on page elements.

Real Time Keyword Research and Your Process

To speak to communities and people passionate about what it is you are building your keywords around you need to research interested people in their niche communities, Facebook, Twitter the usual suspects of course but have you ever considered using such If I was targeting marketing I would be researching on Inbound and GrowthHackers for my target audience would be very active here. My example is NBA Playoffs so I would look more at Facebook groups, Bleacher Report, NBA official website and several passionate forum sites where true die hard fans hangout and engage with the topic.

My other alternative is Quora for getting questions answered you cant go wrong but be warned that self promotion is frowned upon in this community you can answer questions and have your own questions answered excellent for seeing what and how competitors are engaging with people of similar audience. You can find very helpful questions your market have on Quora.

Using Quora for research provides you with the exact questions and words used that your audience are using to search for answers. Its super important to go that extra step in providing value to your audience by answering questions providing value being 1Up on your competitor. Add your found search terms, questions and any keywords that stick out to your template.

Now I head over to BoardReader and look for the forums that appeal to my target audience and search for my basic keyword and a keyword phrase

This should return some questions that people ask, titles used for the questions further helping us identify the problem they are searching an answer for, and answers to those problems. Add these to your template we are almost done.

You may be surprised at some of the keywords and phrases on your template sheet that you would not of even considered when you first started this research process I know I am every time, thank you keyword shitter for the enjoyment.

Ever Reliable Google keyword planner

This process step was broadcast by Brian Dean of Backlinko he calls it the GKP hack and you will see why in just a moment.

Here’s how GKP works:

First Find Competing Pages

You want to find competing pages that have a lot of visibility and are offering lots of content.Put your high-level keyword in Google and see what comes up in the SERP’s now open another browser tab.

Sign in and go to Google Keyword Planner for this next step.

Click on the ‘Find new keywords and get search volume data’ option, and paste a competing page into the ‘Your landing page’ field.

Review all relevant terms that your competitor is ranking for use what you feel is most beneficial, sneaky I know but it works.

It’s as simple as that. Go ahead and any new keywords to your sheet, repeat as much as you like/need/can be bothered with, and let’s move on to the next step.

*You must have a active Adwords account to get accurate data.

Use Open  Site Explorer by Ahrefs for Competitor Researchahrefs-open-site-explorer-overview

Now you are going to want to reverse engineer your competitors keywords and you can do this by using the Ahrefs Site Explorer.

This feature of a paid Ahrefs account offers a powerful way to get competitor information in an easy to digest UI that makes it stupid simple.

I recommend using the same competitors that you used in the Google Keyword Planner step, search their URL to get their list of keywords and now add these to your template sheet and our list grows again.

!!! CAUTION !!!

Naughty words follow, Those not inclined to profanity skip forward.

Brought to you by marketing originals Keyword Shitter

Yes you read correctly there is a keyword research tool named Keyword Shitter. Branding and toilet logo aside it is surprisingly capable see it here Keyword Shitter.

You will notice that it is easy to use and quite powerful in the search data and volume returned per search, the data returned includes long tail variations, search volume and CPC. There will be some crud in the list but at this stage we have more than enough keywords that we can be picky with our list now.

Enter main keyword “NBA Playoffs” paste your list of keywords we have in the Positive filter box to the right.

Not wanting to deny the creative genius at Keyword Shitter you then quite simply press the magic button on this website that button is labelled “shit keywords”

and boom you start to see an instant run of keywords loading in an extensive list that goes and goes. The variety of long tail keywords returned is worth the sheer no they didn’t factor of the branding. Add the winners to your template sheet and we move to the final research step.

You have your own choices as far as best keyword research tools I switch between several for this example we’ll work with Ahrefs’ Keywords Explorer and then we start our run at the playoffs and eliminate keywords that don’t make the cut.

ahrefs-keyword-explorer

Generate relevant keywords

using Ahrefs keywords explorer for our final process in determining our keyword research winners. Our process so far has involved us doing the thinking but now we get to automate it with this neat tool. Access Keywords Explorer (paid Ahrefs account only) this finds related keywords and phrases for you and you might think why didn’t we just start with this? You could but its best to build your list yourself first then do it this way for optimal results.

It’s as simple as typing a few of your existing keywords into the search bar. Keywords Explorer > Enter keywords > Select country > Search

You can now retain the results that you like and filter out ones you don’t want to include.

ahrefs-keyword-research-top-pages

We can see above the top pages for our search term.

Laser Target your keyword research list

Now we have a short list of keywords and its important to cut this down to the most profitable and rewarding words (depending on your goal) I want content exposure for my goal on this example obviously if you were doing Adsense for example you would want more profitable keywords.

Now we know our end goal we have some cleaning to do, remove all duplicates,  If you are working inside Sheets, this is easily done with the Remove Duplicates addon. Install that, then follow these instructions:

Steps 1–4 won’t need changing, just ‘Next’ through it ’til you get to the last window.

Make sure ‘Delete rows’ is selected and click Finish.

If you are not in Sheets and using Excel you can use the search field query and manually look for duplicates. Just switch to Google Sheets you will thank me later.

We approach the finish line

You can enter your list into Google Keyword Planner Tool and get some more informative data, we want to get the search volume amounts for our keyword list and note the keywords that have undesirable search volumes.

You should copy your keywords from sheets into Google Keyword Planner Tool and then download the results into a spreadsheet when finished.

Now you’ve got this spreadsheet, you want to take the good bits and paste them back over to your original sheet.

Delete everything apart from the Keyword, Volume and Competition columns, then paste it back. Search volumes with zero can be left out these keywords aren’t popular enough for our liking.

Remove the keywords that do not relate

Formatting your content and the readability for the user should appear natural and not as though you are keyword stuffing and want to avoid phrasing like “website design cheap” or “build website now cheap” these are not good for

an example of keyword stuffing can often be found in Youtube where its not uncommon to see Youtube video descriptions that have for example

#websitedesign #websitedesign #websitesdesign

They would repeat this hashtag again and again and even more hashtags of their target keyword  or they will blatantly use repeat keyword sentences line after line in the lowest section of the description area to hammer the keyword in.

So now the bad example has been covered DO NOT DO THIS! pretty simple when its in capitals right? Grab the suggested keyword phrases and

If you grabbed everything you could see in UberSuggest, or dig a big export, then now’s also the time to get rid of the crazy ones like ‘NBA Finals MVP 2009’ and ‘NBA Finals Sprite’.

When there’s a year in a keyword (like ‘NBA Finals MVP 2009’), instead of removing it, you could simply substitute in the current year. Just be sure to update the correct year.

Indeed, if you’re in the final quarter of the year, you might want to consider including the following year as a keyword instead of the current.

Look at how the interest in ‘NBA playoffs’ dropped off and then picked back up and then dropped off and so on, using sport as an example has a downside it’s seasonal so there will be peak months and down months where the interest isn’t there.

Since my keyword research process includes some paid tools it wouldn’t be 100% accurate to call it ‘free keyword research’, so I get rid of that, too. Since keywords are mostly about the way people express what they want, use your logic and you’ll be fine for this bit.

Who makes the starting lineup and who gets benched?

Every word on your list has potential thats why we created a list of keyword opportunities but how do you select 5 or 10 words from a list numbering in the 100’s? You need to discard a wider view to focus on the keywords that will by data provide you with the best return. But keep the words you don’t choose you will have use for them at a later stage. Select the top 5 or 10 by search volume to solidify their place on your final list.

If you are an organisational OCD type you could place the next most useful keywords into a sub header on your list to be used next for content and so on and so on this will also help provide some loose content planning structure for future implementation. It’s important to know that even Andre Iguodala came off the bench to provide much needed firepower for the Golden State Warriors, and yes Im one of those guys 🙂

iggy-warm-up-suit-nab-finals

The Most opportunity keyword selection process

To identify from your list what will be the best keyword selection measure by:

  1. Relevance. You need to accurately describe what you’re writing about because if you mislead or inaccurately describe your content you will incur a high b ounce rate and a high bounce rate will kill your ranking, even if you do manage to get on the front page.
  2. High (enough) volume. For niche and specific topics, like client onboarding, you’ll be lucky to find a relevant keyword with more than 30 searches per month. If there are two similar keywords with drastically different volumes, however, the higher volume keyword is the obvious choice (provided it passes the rest of the criteria).
  3. Low difficulty. Putting it simply, a keyword with low difficulty has pages and domains with low authority on the first page. If you target the same keyword with better content and get a few backlinks, you can take that slot and steal their traffic.

So once you’ve chosen a few keywords from your list which are high enough volume and relevant, it’s time to see how difficult they would be to rank for.

If the first page is crammed full of super-high authority sites or pages with 1000s of backlinks, you’re out of luck unless you’re Wikipedia.

In my review of Ahrefs vs. Moz, the Keyword Difficulty tool was one of the only places Moz surpassed Ahrefs on quality of features, but that review is in dire need of an update because now the Ahrefs keywords explorer does difficulty.

To quickly get KD on a list of keywords you can paste them as a list into keywords explorer and choose ‘Exact Match’ from the sidebar:

Keywords Explorer > Enter keywords > Select country > Search > Results: ‘Exact match’

Some of these are ridiculous, and it’d be very tough to rank for them. Instead of taking the more broad, high volume keywords, I look further down the list to check some lower volume, more specific terms — perhaps ones with a better intent.

The best way to judge the searcher’s intent of a keyword is to just Google it.

I was thinking of writing an article about customer support for enterprises, and thought I’d found an absolutely ???? keyword with ‘enterprise customer service’

Googling it revealed it to be useless trash because the intent was people searching for the customer service contact at Enterprise car rental. Of course the difficulty is so low on that! I felt particularly silly. And the moral of the story is: Google a keyword before you target it!

Googling a keyword also gives you an extra layer of insight into the keyword difficulty metric. You can see why the keyword is hard or easy to rank for. Take, for example, the KD 6 keyword ‘fun board games’:

Neither of the top two results even optimize for the keyword they rank for. That’s a sure signal to you that it’s going to be a #1 ranking if you follow it up with the right SEO strategy. (That, and the fact that Popular Mechanics isn’t exactly known as a stronghold of board game content.)

Once you find a relevant, in-demand keyword which has vulnerable pages in the top spots, you’ve found a winner. Highlight it in a lovely shade of green on your sheet to celebrate ????

Quite a long post but to really get the most from your keyword research you need a process of identifying, understanding and executing the plan.

The full 19 step keyword research process

Here’s a quick recap of the full process:

  1. Create a spreadsheet template to use as your checklist template
  2. Format your template sheet enter headlines and colour coding
  3. Identify your core keyword and then Google them taking note of auto suggest feature.
  4. Try using syonyms
  5. Search Wikipedia articles for new opportunities
  6. Generate variations using UberSuggest
  7. Search in Quora for new questions and answers taking note of specific words & phrases used.
  8. Search BoardReader for even further opportunities
  9. Competitor lookup with Google Keyword Planner
  10. Competitor lookup with Ahrefs Site Explorer
  11. Generate long tail keywords with Keyword Shitter
  12. Use Ahrefs Keywords Explorer for generating a massive keyword list or your go to keyword tool.
  13. Remove all duplicate keywords, with extension or manually
  14. Copy the remaining keywords into Google Keyword Planner
  15. Remove unrelated keywords
  16. Filter by search volume returned
  17. Again remove irrelevant keywords
  18. Remove high competition keywords
  19. Remove low volume keywords (if there are better options)

 Keyword Research Checklist Complete!

Get the Step by Step Checklist PDF here! No Email Opt-In! Just download or make a copy.

Parts of this process have been matched with Benjamin Brandall’s processes at Ahref’s.

So, there you have it my keyword research process developed from Brian Dean’s methods, a variety of exciting tools and my own experimentation.

Do you think this keyword research and application process will help you?

Can you make any further recommendations? what is your own internal keyword research process, I would love to see variations.

Hoping Ive been helpful and thanks for reading.

Shane

Mobile SEO: How Different Is It From Desktop SEO

Mobile SEO: How Different Is It From Desktop SEO

Why Mobile SEO Is Different From Desktop SEO

Mobile google searches are now taking place on 68% more than on desktop. The recorded global search volume worldwide for mobile searches has increased! It is very clear that mobile search has taken over, enough so that Google announced that they were switching to a Mobile first index. this means a couple of things for your Mobile SEO campaigns.

  1. Choose Your Mobile Method
  2. Prepare Your Website For Mobile Display
  3. Update Your Website Code
  4. Include AMP markup
  5. Verify That Your Changes Reflect Mobile Friendly
  6. Request Re-crawl (GW Tools)
  7. Optimise For Success

What is mobile optimisation?

Creating a mobile friendly version of your website that is nice for the user to view on their phone. Optimising keywords for mobile search, people search differently on their desktop. This could be because of the positioning of the mobile in the hand and abbreviations like “idk” meaning I don’t know.

What is optimisation for mobile?

Mobile search phrases are slightly different from desktop terminology. This can include app store optimisation helping get your business app ranked higher in app store search.

What is a responsive web design?

a website designed to adapt to the screen size that is shown on. This is the most simple answer I can give. The website is like water in a glass, it will adapt the shape of the container. The website will display on any device screen and the best display settings.

What is mobile first index?

Google has moved towards providing a mobile search first world. It makes complete sense to me as everyone uses mobile phones, the ability to search on the go makes life easier. Consumer’s are using mobile search more than desktop search, shifting to service this trend is a smart move and it works best for everyone when you can convert a hot lead into a sale. Mobile searches are more inclined to purchase than desktop searches.

Mobile SEO campaigns

So Mobile SEO is a thing now and something you should consider after reading this blog actually more so after reading this. Now desktop SEO varies from Mobile SEO these are two very closely related approaches to the same procedure but not the same, follow me here while i explain this. If you ignore Mobile SEO as important I wrote this for you, Desktop SEO still relevant still very effective this wont go away but it may change as we shift more and more towards mobile search and results on the move.

Mobile SEO practitioners can vouch that those who invest time to optimise for mobile search see the rewards opposed to those that do not and expect to still acquire search traffic on mobile from doing NOTHING! Here is a link that shows the variance between mobile smartphone browsers and desktop browsers view rankings example.

When you search on your mobile smartphone the options are different to desktop there are slight variations to the way you search something not every SEO practitioner considers. This has been evolving since the first smartphone arrived on the scene and now we are here in a mobile search GPS tracking crazed world and we haven’t caught up with optimising for mobile search, its not on most “Digital Marketers” templated checklist to optimise for Mobile SEO

 

We use this Mobile SEO Testing Tool and its free to use.

Mobile Search Engine Optimisation

Mobile Organic Search

  • Pepsi’s Facebook Profile on Page 1 of Google

    Strange as it may sound, your Facebook page has to be easy to find in Google. Mobile searchers aren’t clicking through to Page 2, ever. You need to be on Page 1 for brand queries at the very least.

    Here are some powerful tactics to try:

    • You already link from your desktop site to your Facebook profile. Include your brand name as your link anchor text, instead of the usual “Like us on Facebook.”
    • Include a few choice keywords in your profile name. This optimises the title and URL of your Facebook profile for keyword matches. (Note: If you’ve got more than 100 fans, you can manually request a change to your profile. But be careful as this could backfire if you overdo it with over optimisation.)
    • Take advantage of your Facebook profile’s text fields (like “about” and “description”) to add important descriptive keywords. Be human, not spammy.If you’re a local merchant, quote some reviews from your Google Places or Yelp profiles, and let that keyword-rich user-generated content start working to increase the relevance of your profile.
    • Link to your Facebook profile from your other social profiles, like Google Plus, Linked-In, or Yelp. As above, always include your brand name in the anchor text on networks that will allow it (eg, Google Plus, Linked-In).
    • If you have a new or smaller site, you may be better off focusing on getting your Facebook profile ranking in mobile SERPs than your own website. Do a classic PageRank comparison between your Facebook profile and your website. There are other factors, but you might be surprised by how much more link equity your Facebook page already has at its disposal.

    Sure there are 155 million “m.facebook.com” pages indexed in Google with more “m.facebook.com” pages being folded into the mobile SERPs all the time.

    Yet, Facebook has not yet begun serving mobile-friendly content to Google’s Smartphone bot. And I suspect rollout of Timeline will have some negative impact on crawl able profile content, and organic listing descriptions.

Mobile Paid Search

You can give your brands mobile engagement by applying some of these techniques more and more brands are using their Facebook profile as a mobile PPC landing page and thats fine but be aware of some of the pitfalls when doing this through social media and the current trend of visitors having a work profile and a personal profile so getting them to log in and log out of profiles can kill Kendrick’s vibe and lower conversions.

These pointers can help you increase your mobile engagement with your target audience.

  • Connect to the right mobile landing page test the landing page yourself to make sure you send visitors where you want them.
  • Also consider that some platforms will require a user to sign in before showing the page or profile and this can deter some visitors from continuing by not wanting to sign inMost consumers abandon at this step people are lazy #peoplearelazy
  • However, Facebook is also the most popular app on iOS and Android, and if consumers have the app installed, they’re already signed-in. One method to address this is to open your page on the Facebook app for iOS or Android using URL schemes (Facebook’s is fb://).
  • To access your brand’s app profile, simply view source on your Facebook profile, and find your “page_id” code. You can then open the app to your “info” page using the scheme fb://profile/{page_id}. Voila!

Using paid ads for mobile search doesnt mean you can forget about optimising for organic mobile SEO but it is a way to have your ad in the top of search results an excellent addition to optimising for for mobile search in the same way you would with desktop SEO you run paid ads while you build up your organic results and when you have the volume coming in from your organic SEO efforts you can turn of your ads or keep them going depending on your business goals.

Provide a nice smooth browsing experience and when you are directing visitors to sales pages you will have a much better conversion rate then if you are continually getting them to sign in visit this link click that do this and send you these and you can optimise your social profiles for this and make it all a very enjoyable purchase and providing a positive buyer history where they will not be afraid or hesitant to return.

 

Here is a short list of the difference of desktop search results verse Mobile browsing search results

#1

Smartphone results have different filters at the top (Web, Images, Places, more versus Web, Images, Videos, Maps, News, Shopping, Gmail, more). Fewer places to filter may mean a higher CTR in mobile search. Local results are more likely in mobile, so Google Maps listings appear higher in mobile results than they do in desktop, and domains with local intent are more likely to appear when searching while signed in. If you have a local business that you’re interested in optimising, this makes Google Maps optimisation essential, and may even call for domains with geo-modified keywords, depending on your situation. 

#2

Certain queries have interactive results in mobile, pushing web rankings down (see [weather] in Android and iPhone search, for example). Marketers who target these types of queries with interactive results may see a lower CTR, which might affect their selection of keywords in the first place. This would affect both their mobile and desktop campaigns

#3

Autocomplete results act as results before the results in mobile app search. Optimising for mobile suggest with a search call to action in broadcast advertising may help users find the high-priority content surrounding your brand that they might not have found otherwise

#4

Options gives the option of mobile formatting in smartphone results. This activates the Google transcoder and may make the site unusable for filling out forms or enabling conversions. Having a visible mobile site in search results to avoid the transcoder scenario may keep users who prefer mobile content from being frustrated, which may save a sale

#5

Positions of vertical results likely different in smartphone results. For example, video results are broken up on second line instead of placed on same line. Image results often appear higher in mobile search results. Image search optimisation and video SEO often have a low priority in enterprise SEO, but if mobile is important to the business goals, this may change the overall priority

#6

No option to block content in mobile smartphone results at present. This may change as Google gathers more information about the efficacy of its results in a post-Panda world; but for now the block content button happens only in desktop

#7

If CTR and bounce rate data is used to determine ranking in smartphone results, CTR and bounce rate more likely to vary in mobile smartphone listings, as listings in search suggest, abbreviated title line breaks and descriptions, unusable desktop sites in mobile results, increased engagement of mobile users and the variations in ranking and UI mentioned above are all likely to change click through rates and bounce rates for smartphone searches

#8

Carrier content such as ringtones highlighted for queries that match any keyword in carrier content, regardless of whether query is ringtone-related or mobile in nature. Ringtones could theoretically be optimised for broader terms as long as this carrier content in SERPs persists

Now take some consideration that Google search results while signed in may alter considering your own search history, location and settings

Have you ever bought something online using your phone? of course you have more than 80% of smartphone owners have purchased online through their smart phone.

Recent Apple upgrades to UI included apps that make purchasing online even easier with Apple Pay and Apple Wallet life just got easier and so did pay wave theft increases more on that in a later post.

The micro moments revolution is taking over and you need to be on board and have more focus on Mobile SEO for your online marketing campaigns and think towards being prepared for future advancements in mobile search.

What Makes Up A Mobile Friendly Website?

A website is mobile friendly when it provides the user with

  • Mobile display uncluttered
  • Mobile display easy to navigate
  • Can be viewed without view manipulation
  • Can be read on small screens
  • Provides value to users viewing on a mobile phone
  • Google understands that the site is mobile friendly

This guide will discuss the steps to making your site mobile and improving your mobile SEO from the perspective of Google documentation.

This slide presentation covers why Mobile comes first and you need to be ready for mobile search.

Courtesy of Benedict Evans.

  • Consider creating a strategy for mobile viewing with the way search is changing this is an important part of brand marketing and appearing as intended on the many screen size variations of devices and here you can see Moz suggesting 4 tips for your mobile SEO strategy considerations on a whiteboard Friday.

 

Mobile M-commerce

  • Women appear to be more reserved (44.8%) to purchasing online using their mobile phones than men (38%)
  • 55% of Australians have purchased online using their mobile phone
  • 2 out of 3 have spent more than $10 on an item
  • Low value transactions linked to digital products such as books, apps, games and phone credit
  • Repeated buying behaviour recorded in both high and low value spending groups

Desktop search will be around for a long time and overall its the leader in search volume but not for search trends its seeing mobile search take more and more volume not surprisingly when we have instant this and sales lines like “get it now” people want instant the fact you can buy something online and have it own it and then use it almost instantly is why people shop online, Have a questions google it, lost cant find that meeting point search google maps we have the answers to everything at our finger tips. For example right now at this exact time Im writing this on my desktop but I am really wanting to change over to my IPad so I can go into my lounge room and sit back in my extremely comfortable massage recliner and finish this post before I spend the next 4 hours building out a client site it makes sense to go mobile when possible and Yes Ill be adding some Mobile SEO to the site or should I offer this as a new service? Hmm the brain is thinking.

Having an entry Low-cost items lead item to provide some interaction with a buyer before you offer that higher priced item can be a good ice breaker and allow for a money to change hands and the relationship be established before going into full sales and marketing for your latest training course or fat blasting pills  these into low level purchases can make a huge difference when you promote your higher priced item to your customer something you see every day and may not even realise its happening see below for some example but also consider the frequency of these lower level purchases if you are getting 3 or 4 a month how could you turbo charge those? micro transactions, in-app purchases, you include Mobile SEO into your mobile marketing campaign

  • Purchases of books on the App Store in app purchases from my phone
  • Mobile Apps & Games free lead magnets up to $15
  • Googles own Play store and all assorted items
  • Travel purchases
  • Memberships Group deal purchasing
  • Subscription based purchases
  • Products ecommerce Ebay, amazon, shopify etc
  • Home delivery services like Pizza my domino’s tab is through the roof

The list could go on and on and just imagine if you were doing well with your standard listing just think how much more effective your offer would be with Mobile SEO that added element of being optimised for mobile search you could see your competitors being blown out of the water and not be aware of how you have managed to capture the market, but just adding some optimised mobile elements isn’t always going to win you the day read below for buyer hesitation a crushing factor that my help you reevaluate your offers.

Imagine having the leading candy crush app in the app store today but tomorrow when a new mobile algorithm triggers you lose the first page and potentially thousands of download doller’s, horrifying isn’t it your highly sought out app has fallen off the face of the earth but that isn’t the end of the world if you think forward and consider Mobile SEO you are effectively protecting your investments by hiring a professional to optimise your app listing for just this change in search algorithms allowing you hold that first page listing even throughout a change in the mobile search field sounds like a smart move to me.

Understanding Hesitation

Reason why I don’t buy online:

I like to know everything about my intended purchase, who what why where and when

If the website has a lot of pop ups, opt ins and heavy marketing tactics I tend to abandon the cart.

The appearance of the checkout if the path to the checkout is current and not outdated I feel more at ease to purchase

Trust seals and secure payment notices this is pretty important for me Im paranoid about credit card details being taken  and misused.

Security of my information especially involving money as we work so hard to earn it I want the satisfaction of knowing my personal details are safe with the retailer and the payment methods are secure. In November 2013, Google + Nielsen study involving 950 participants revealed five key findings regarding m-Commerce security and user-ability

1. Before you buy you research usually on mobile
Consumers spend 15+ hours per week researching on their smartphone and on average visit mobile websites 6 times. I personally would be switching between 5 tabs looking at multiple avenues of information before spending more than $50 online I like to see reviews, related items, images and any promotional videos of the product I’m searching for.

2. Mobile research starts with search
More smartphone users start researching about products or services on a search engine vs. a branded mobile site or app.

3. Location proximity matters to mobile consumers
69% of consumers expect businesses to be within 5 miles or less of their location.

4. Purchase immediacy is key
Look at iTunes, you can purchase an album weeks before the release date you can pre-order games and one dive into Amazon Prime and the delivery of your purchase is never longer than a piece of string. We want it and we want it now.

5. Mobile influences purchases across channels
93% of people who use mobile to research go on to complete a purchase of a product or service. Most purchases happen in physical stores.

Younger generations are recognised as the more inclined to purchase everything online but thats not the case data from 15 retailers shows that younger generations have greater confidence in smartphone transactions among those aged between 35 and 44 a total of 38.4% haven’t made a purchase on their mobile phone, while 25-34 age group shows only 19.7%. Despite the fact that young generations dominate mobile buying, so you can see that it appears that very young Australians (18-24) years of age don’t trust buying via their smartphone as much as the 25-34 years of age group. Unsurprisingly, ages 45+ top the chart with over half of the respondents in each group stating they’ve never made a purchase using their mobile phone this data is excellent to know when compiling your Mobile SEO campaign targeting. 

These purchases contributed to over 21% of total average revenue. Why did so many not purchase online? high bounce rate due to lack of trust in the security of the sales page and the over marketing on page young people are smart they know when someone wants them to empty their wallet online heck I avoid sites that over market it doesn’t make me want to open my digital wallet at all and this data shows that my fellow Australians are on the same page and that retailers need to improve their conversions by applying a level of on page marketing that is acceptable and not over bearing.

 

This infographic created by Ignite search shows some steps to DIY mobile SEO have a look below.

Conclusion

Mobile phones dominate the way we find things, the way we communicate and how we share things. This will only increase with the trending of tech wearables. Marketing campaigns drop millions of dollers on billboards and magazine marketing but don’t really look at mobile marketing. How can you reach people now? By marketing to the little intelligent device attached to their hand for 80% of the day.

People purchase goods and services from their smart phones more frequently now than ever before. The ease of paying with your mobile phone is attractive and has no hassles. Placing your advertisement in the palm of the consumers hands is a winning formula. Capitalise on your market and adapt to mobile search first.

, but not to smart Id like to think that my girlfriend can still fill her car up with fuel after visiting her favourite online store so please don’t go all next level Jedi on your Mobile SEO campaigns. Using your smartphone to search for businesses, services and products is a common occurrence and only going to increase we need to be prepared for the voice search revolution and 1+ our Mobile SEO campaigns optimise for the future bring your business further than your competitors by identifying trends and adapting to them as they happen.

 

UPDATE 15th October 2016 regarding mobile SEO and AMP!

Google has announced that they are moving towards Mobile ranking over Desktop and it is no suprise given the way people use the web now being mostly viewed on mobile device now meaning is there more importance on mobile SEO verses Desktop SEO?

Google’s AMP Testing Tool will help you evaluate your website.

Accelerated Mobile Pages

Accelerated Mobile Pages

AMP: What You Should Know About Accelerated Mobile Pages

Accelerated Mobile Pages What The Heck Are They?

Imagine your website page being displayed on a mobile device in its entire form. What AMP does is strip back some of the elements of your website page to show a clean, fast loading lite version of your web page. Once you add AMP to your website, the display will show as the bare essentials on a mobile device.

AMP reduces load times and the functions that happen on the backend of a website. Lowering server requests by limiting tags, lazy loading and lazy rendering and Streamlining the CSS and JS components. In short it’s an HTML page designed to be lightweight and  re-designs your web pages to re-create really streamlined pages that are easy to use and don’t keep the browser waiting.

Accelerated Mobile Pages are also known as AMP

Above is a short summary of accelerated mobile pages.

Before we get into this it might help if I give you a demo of what an AMP page looks like on your mobile device.

enter this into your browser on your mobile then type in a website to see what an AMP looks like. AMP Page demo.

AMP is built thanks to a deep collaboration with thousands of developers, publishers and websites, distribution platforms and tech companies. More than 1.5B AMP pages have been published to date and 100+ leading analytics, ad tech and CMS providers support the AMP format.

Accelerated Mobile Pages and Facebook Instant Articles

I know you have been hit with the “Mobile Optimise” for better rankings and online UX before and now there is AMP, but AMP is here for the long term with more and more users taking to mobile browsing every day the future is headed towards mobile search.The AMP project focus is aimed to make people’s experience on the mobile web not only faster, but an overall smoother experience by removing the clutter from web pages to show the main focus content.

Facebook is well known for being a trend setter but being edged out by Google on Instant articles it has joined the race launching Facebook Instant Article’s to improve its UX with it’s millions strong mobile user audience hungry for information daily harnessing this new publishing solution makes sense for them to give their audience what they want.

Facebook Instant Articles is another way for publishers to create faster interactive articles for user satisfaction streamlining the most popular news on the web is a huge business and in the famous words of Ricky Bobby “if you’re not first you’re last!” Brands are scrambling to implement the new solution looking at getting the upper hand on competition. 

Higher Performance and Engagement When You Use AMP.

seamless-amplified-pages-amp

What AMP Will Provide For Your Website?

The AMP project is an open source effort spearheaded by juggernauts Google & Twitter.

to speed up our mobile web experience. Even though many websites today are mobile-friendly, they still tend to be very sluggish, and clunky, and that’s where AMP (Accelerated Mobile Pages) comes in. 

  • Provide A Better Browsing Experience
  • Provide a Clean Display
  • Loads Very Fast
  • Carousel Display in Search Results

In order to provide these improvements, on the mobile display some features your website has will be stripped back to the bare basics. Your website will be shown as the lite version so not every function will activate.

Flexibility and Results

The ability for publishers & advertisers to have some input and control on how to present their content and what technology vendors to use, can make a noticeable impact on the the way media is shared across the web. The faster load times and cleaner displays mean better access and simplified consumption of information.

Improvements for advertisers is that web pages and ads published in the AMP open-source format load near instantly. These instant load times are giving users a smooth, more engaging experience on mobile and desktop. When the website is clunky and hard to read the user is more likely to leave that website.

The main benefits of having AMP on your site is that it benefits both users and your website because AMP provides a faster more streamlined experience to your content, which means it makes it easier to read your content.

Even though Google hasn’t come out to say it helps search rankings for your website yet, we are confident that it will soon be a ranking factor as AMP only helps improve a user’s experience, and makes it easier to get access to content. Also if you haven’t noticed, AMP posts appear in the carousel first above the other stories.

Google was the early adopter and since many social media and news platforms have joined the accelerated mobile pages revolution — kind of in response to projects like the Facebook Instant Articles project from Facebook and Apple News and many more popping up daily. This is designed to be open source, and there are all kinds of elements of openness to the project when you list as open source.

Will Accelerated Mobile Pages Affect My Google Listings?

Currently Mobile search results the answer is YES, on desktop search listings the answer is NO. The aim of accelerated mobile pages is to provide a more lightweight mobile browsing experience and focusing on mobile search.  So let’s talk a little bit about how this might actually show up in search results. So first of all, what we know at the moment is it’s looking like it’s mobile only. It’s right there in the name, Accelerated Mobile Pages and should not impact the desktop search listings or browsing experience. ,

One noticeable change I’ve noticed, is news publisher’s and heavy content producer’s showing up in a carousel above the regular listings. It appears as if Google is giving them priority over other results. The carousel moves from right to left and vice versa with a swipe function either way moving through results. If you click on one of these it opens in an expended view providing more detail and is very smooth in appearance.

Some Results Since AMP Rollout That We Have Seen:

  • Some PPC Ads Are Showing As AMP
  • AMP Is For Mobile Only Not Desktop
  • AMP Displays A Carousel For Top Results

The looming mobile first index will have a benefit for AMP verified websites. Google announced that they are going to use a mobile first index. This means that they are moving towards user first search terms. Mobile friendly and optimised websites will be extremely important for the future of search. We noticed this as it happened and began rolling out Mobile SEO services helping clients prepare for this new way Google is moving towards.

It is actually taking place where some paid advertising would normally be positioned for some terms. Not all Adwords ads are showing as AMP but with the rollout the kinks are still being smoothed over. The question could be asked will there be paid AMP search results? and what placement will they take and the benefits and so on for having these over generic paid ads.

Below is a brief demo of AMP in Google search.

Accelerated-mobile-pages-demo-image-showcase

 

What makes AMP so fast?

The removal of unnecessary items, not loading images until they are near view using a streamlined version of CSS and removing some HTML tags. The pure reader satisfaction focus is increased readability without pop ups and opt ins, page loading times, and a more slimline design.

Look to the future with the potential for a built in javascript library built into some of the more popular operating systems potentially removing the need for more load times to access this making sites even faster to load. There will be a time that your content may be stored on the browser so the need to “fetch” data is made redundant, This may be some time away but it is a direction that is possible with the advancement in browsing and web use we want it fast we want it now and being able to provide that is the goal for smart marketers.

How do I add AMP to my website?

If you have a website that uses WordPress as its CMS , the easiest way to get started is by simply installing one the following plugins both are very good to use.

This plugin allows posts on your site to become both AMP pages, and compatible with Facebook Instant articles.

Google is not the only company looking to add to Instant articles see below for Facebook Instant Article’s. This trend for faster and better will continue as our technology and consumer habits shift.

Facebook’s Instant Articles The Social AMP Alternative.

For Facebook Instant Articles, you will have to first sign up your page in order to have it enabled for your posts right here.

Marketing online is changing to ease of access the here and now, Amazon prime order now delivered in 8 hours or less.attract and retain consumer interest by providing amazing content that not only looks nice but loads fast for your mobile audience

Conclusion

Mobile technology and web browsers are only going to increase in advanced features, think virtual reality and augmented reality.  Adapting to consumer trends is smart and your business should consider moving towards mobile first marketing.

Retain customers and attract new customers by being ready for these types of changes. Think Video Ezy and Block buster in the age of Netflix and Stan, they couldn’t adjust and now they are being left behind.

Do these three things to prepare your website:

  1. Prepare Your Website For AMP
  2. Use A AMP Plugin (WordPress)
  3. Validate Your AMP markup with this free tool.

Start by getting familiar with AMP and how it works across devices. Thi sis a simple process and you should not have to change to much on your website. Take the first step forward and understand why you need to consider mobile viewing and why AMP will help you supercharge your website views.

Keep up to date with the AMP project right here to see what the coming months look like for the project.

Further reading on AMP

Live Support: Key Part in Higher Conversion

Live Support: Key Part in Higher Conversion

Live Support or are they just Chat Bots?

Those live chat popups that hit you with the automated line “Hello! How can I help you?” as soon as you arrive on a website could they be the future of customer service help me now scenarios?

How do you feel about them being intrusive or annoying?

The idea is to provide a helpful guide to answer some of the frequently asked question and provide support on basic trouble shooting.

In some cases you might get an actual person on the chat but most of the chat box features are automated. The automated replies may help some users but the actual useful rating will extend to the depth of thought put in by the site owner when building the chat bot.

I find some chat help box’s useful while most just annoying, I classify annoying as once I land on a website a chat box opens saying “hi I’m Andrew how can I help?” This could be avoided by letting the person browse the site for a set time period I would suggest 2 minutes approx setting.

 

useful-chat-bots-and-customer-service

Live Support Online

The new customer service model is to help people on your business website live while they are browsing, sounds a little creepy waiting for someone to arrive on your website and then having a pop up live chat box to help them with anything.

Can it mean a downturn in customer service help desk jobs for companies? Yes

Have you visited a website and been speaking to the customer service chat box and started to notice the text replies sound a bit robotic? read more about the effects of live chat bots here.

I would imagine so but it does not mean the end of customer service call centres not in the slightest there will always be a need to speak to a human help desk operator.

Are Live Support Chat Bots Useful?

Recently Google noted that reports showed 20% of mobile queries were voice searches. Recent rises in people searching with voice commands and by personal assistants such as Apple’s “Siri” are gaining popularity and will only increase as the technology improves. Remember when Siri launched and was extremely limited? yes I do too and I tell you back then she was ahead of the pack well recent updates still leave a lot to be desired but the Siri application is far ahead of many competitors and provides millions of people with search results daily.

How far has voice search come lately well for my friends in the Amazon eCommerce world they have recently had to adapt to voice search with Amazon and Google adopting voice search commands check out the various reviews of the new Google Home and Amazon’s own Echo for shopping at home read more on customer reviews positive, negative and mixed. If we look ahead in terms of these live support chat boxes and on demand impulse micro moment purchases the future should also include live action right now live support and this can be in the form of a live support assistant answering questions as they come in or by an automated customer service chat bot, BUT! and the key to a successful live support chat bot will be the information loaded into the FAQ scripts how much effort has the programmer put into the script for problem solving if these live Google Home and Amazon Echo type searches are happening right now then the answers these people will have should be right now while that sale query is live while its happening.

How long before Facebook enters the eCommerce world with all their extended reach and automation? who knows but I would put money on it Facebook founder mark Zuckerberg has some plans buried deep in his ideas notepad for a Facebook move towards eCommerce Pages or Groups interesting concept and if you think about it that move would make total sense for Facebook.

Instant Messaging services and automated text SMS isn’t customer friendly I would prefer the automated messages come to my email than my mobile that to me just preys on impulse buyers and not something I am a fan of. Functionality of customer service automation should be considered for really helping customer questions and complaints look to design for UX over UI when it comes to support question answering you need to protect your reputation online over having a pretty customer portal.

 

Wondering what processes a take place when using a Live support chat bot? see this.

how-does-an-automated-chatbot-work

Courtesy of Daden Limited.

Then they show that show to the people

Not a fan of the chat box and when you have a problem you want to speak to someone in the live support chat that can help and can speak your language. One of the more popular platforms for customer support is Zendesk I’ve had positive experiences when I’ve needed to contact them for support far more user friendly than the chat bot live support. While not live support chat orientated they are a worthy customer support service.

Over marketing – when someone is lead to your website, then asked to opt in to the email list, then asked if they need assistance by your chat bot while browsing your products but as they leave they are hit with an exit pop up.

 

Simple Marketing

Keeping your marketing simple on your website can be the difference between keep a customer and scaring a potential customer away. My tip is to visit your competitors website and see what they are running for marketing, observe what the journey is like and imagine yourself as the customer following this marketing route.

Immerse yourself in what it would be like as a customer to see how it feels on your site, do you enjoy talking to me little chat box guy as soon as you arrive on site? Was his opening sentence scripted well enough to make you even interact with him? Assess how it makes you feel and use this when you design your customer journey, if you are not a fan of chat bot support then do not use one on your site but if you are a fan of chat bot support services then by all means add a automated customer service chat support script to your website.

Being over sold isn’t something people enjoy and you should know when to use your marketing and where on your website.

Do you still want to call someone when you have a problem a real person paid to help you when you have a problem dedicated solely to customer support or are you ok to accept the live chat pop up window helper? that is the question.

I for one prefer the call centre and real human interaction over live support chat bots.

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