A Review Funnel To Get More 5 Star Reviews FREE & Effortlessly
Local search has expanded to a new era of online advertising and selling of products. Almost every type of business is going towards local marketing with SMB’s harnessing an array of tactics to manoeuvre the competition. Running Google Ads, Facebook ads and taking advantage of Google posts to push weekly messages to potential customers. How many businesses do you know that are making a strategic push for 5 star Google reviews? Not many.
If you think of local search a little bit like shopping for good pair of shoes, think how many websites and online stores you visited before making a purchase of the new shoes you wanted. I know researching some running shoes for big men that cushioned each step took me a good 45 minutes to find a store that had my shoe size (Mens 16). I went from store to store and read review after review. This is how people search now they read reviews to get an idea of what they will be buying into.
Why bother to generate more 5 star reviews
Before people take action online to purchase a product or schedule a service, people often check the reviews of the company on popular websites such as Google, Facebook or Yelp. The service provider with the highest reviews are often trusted most by people because good reviews convince the customers of superior service and quality. So having a lot of 5 Star reviews is essential for your business’ success!
Now you can easily get more 5 star reviews on various review websites by following a few simple steps in this article.
How to get more 5 star reviews without spending a doller
If you hire a reputation management company to maintain your company’s profile online, you will have to spend hundreds of dollars a month. With this review funnel you build on your website can save you hundreds and make you thousands!
What if I told you that you can almost eliminate bad reviews to your business overnight with this Killer Funnel!
Well its not too good to be true. This concept is very simple and in no time you can easily filter out the unsatisfied customers to get more 5 star reviews.
How to Build the Review Funnel
Customer Satisfaction Survey
First, create page for a survey using gravity forms or some other form builder. (Or you could just build a surveymonkey form for this.) The purpose of this page is to send all of your unsatisfied customers so you allow them to ‘Vent’ to you and your company. If you have this survey detailed enough, the unsatisfied customer will feel good because their voice was heard. The beauty of this page is that only you see this in your email inbox. This helps you also in improving your services and understanding of the problems that your customers have.
Leave Us a Review Page
Second, Create a page that askes your satisfied customers to leave a ‘helpful review’. Under that have the hyperlinked icons of the major review sites that you would like more positive reviews on. This page is necessary for when a customer picks a favorable rating then they are sent to a mainstream review site. The favourable review on the website will help in attracting more customers to the website.
Overall Rating Page
Lastly, Create a simple page that says, “Rate Your Overall Experience”. Under your title have a clickable 5 stars. This rate us page allows the user to choose their star rating. For this function use “WP 5 Stars” plugin.
Configure WP 5 Star Plugin
First, determine what is the threshold that you want posting on your major review sites, whether it be 3 to 5 stars or 4 to 5 or even something else.. Once you determine the value enter your “Leave Us a Review” page url to the high rating stars. So when a customer clicks on the high rated stars on the “Overall Rating Page” they are redirected to your “Leave Us a Review” page then those people will be posting to your major review sites.
Then enter your “Customer Satisfaction Survey” page url to all the lower rated stars. So when a customer rates you low on the “Overall Rating Page” they are sent to a survey that only you will see and not the whole world.
Now once you have configured the settings to your desire, paste the shortcode in your “Overall Rating Page”
Driving 5 Str Reviews Pushes Your Business Further
We are all curious who uses what business, who uses this software or home service we are all about social proof. There is no bigger social proof than those 5 star Google reviews. This helps in enhancing the online reputation and attracting more customers to the website and boosting your brands rust score with potential buyers. Better reviews also help in beating the competition while selling your product or service.
Take a strategic look at how you acquire 5 star reviews and you will fly past competitors that are not taking advantage of reviews.
I always schedule time once a week to look over my own websites and look at what’s working and what I need to pay more attention to. Looking at client website analytics data is scheduled in 3 times per week just to keep track of their campaigns. We enjoy tracking and reporting on the success, and helping to improve on not so successful campaigns for our business clients. Testing and refining the campaign each step of the way, optimising for whatever your end goal is we help you get there.
When you run over your dashboard and see how your audience is using your website, where they come from and what they search for you gain more of an understanding about your target market. We run multiple strategic data marketing campaigns through our Analytics Assist program providing data support and simplified reporting.
Schedule at least one time per week to go and visit your analytics dashboard, and familiarise yourself or check in on the web traffic metrics. Always look at reviewing your web analytics as part of your own internal procedure for understanding your marketplace, a simple review of web data can return more information than most understand.
Using the data provided by your Google Analytics dashboard you can find opportunity. Using alternative analytics tracking platforms work the same way just present differently, Identify your most popular content and keywords and optimise them. Content marketing combined with analytics assisted data can be a very powerful way of pushing your online visibility upwards. One way to recycle information is by updating content to be more relevant for your audience.
Schedule an analytics audit once a week to identify any new trends.
Why would you recycle content?
You would refresh your content
Match the Date if years old
Match current trends
Match current algorithms
Match the actual information of the article.
This retains the core information while providing fresh new content that is relevant to todays market. This enriches the content and provides additional visitors to your pages and posts, use yoru analytics to uncover the pages you want to use. How I identify the pages I want to target for recycling content is by checking the analytics and top performing pages and search on site queries. This allows me to see the type of content that is most useful and the content that people want to see.
The process of reviewing your content to identify if you do want to update the article should include
Increase the length of the content
Removing out dated techniques
Change images if they need to be changed
Add a unique video that supports the content topic
Use more current rich multimedia
Incorporating these steps into your content cycling method will improve the effectiveness and quality score for the page and posts. Use your analytics datas to identify the target page and topics to use, and look around the web for some ideas i=on what other people are doing with the same topic and take notes.
Use Your Web Analytical Data To Determine Your Next Move
The guys at Kissmetrics have created this fun infographic for helping you understand your website analytics take a look.
Simplified Client Discovery Method With Scopeleads
Prospecting for clients used to take me days. I used to spend countless hours analysing potential clients leads sifting through bad Yelp reviews, visiting Page 2 and beyond for clients needing help even visiting Adwords adverts to see if the landing pages were optimised for success and then correlating all that data and manually contacting the prospective clients and it took hours of scanning data copy and paste and then entering the info into my emailer what an absolute waste of time.
Until I was referred to a new software that made the ultimate claim of reducing my workload and helping to automate the process for me, Yes I know my spider senses were tingling as well there are so many shady marketers online and is this the next sales con or is this one of the most innovative softwares to hit the market. I gave it a second glance and I am familiar with its creator and lead developer both have good names in the industry and are down to earth guys who over deliver on software releases.
So doing my research I found the software to deliver exactly what it said it would and that was the early release since then I can vouch that the upgrades are kick ass and they keep coming I truely appreciate software developers that put in this much effort with after purchase success of their systems.
Thanks to Scopeleads now I get clients and have a long list of clients that I can target now or save for a rainy day.
The software was sold as a system that gave you your time back and did all the hard work for you all you had to do was sell, sounds ideal for me and I gave it a chance I got in on the early release and picked up Scopleads Pro for a decent one time payment I believe that since public release the price is a one time fee for the basic 5 feature system that I still consider to be a steal for the functionality, and some of the add on features are available for a monthly fee. If I didn’t get the Pro version I would be happy with the 5 features on the basic system they can keep your sales person busy for months.
Scopeleads search return
Catch-phrase “There’s no magic to closing lead after lead after lead… But there is a trick”
Step 1 Enter your Keyword or Location
Step 2 Choose the service you want to provide these leads – SEO, web design, Social media or Adwords
Step 3 Click search and wait for the returned data
thats it that simple you click three buttons and get hundreds of leads ready for use within the system or you can export into a CSV.
BUT WAIT! Theres more
Now Scopeleads is not an autoresponder like AWeber or MailChimp but it does pack some punch with its own mini Auto responder sequencer, with scheduling, merge fields and action based sequences you can really target prospective clients
with the automation feature used in the email to send an audit or their website yes Scopeleads has an auditor built in, you can present a fake or real video audit and all the standard merge field inputs. The fake audit is basicly an overlay used to generate interest in the video audit before actually doing the video audit, this saves time! I like this added feature, why spend hours making videos that people dont want to see,
Below is the email builder
Scopeleads Uses Targeted Search Algorithms To Find Clients
Using location specific searches to pull data for local leads in the target area waiting for you to reach out and help them. These searches are performed using safe, secure and trusted algorithms to pull the most relevant leads in less time than it takes you to eat a breakfast bagel.
Unlimited Searches & Campaigns
No cap on searches you can target leads all day unhinged. No effect on Google and as long as you are sensible your email will be safe just use common sense when bulk mailing. You can use it to generate as many leads as you can handle, as many times as you like. Using a dedicated outsourced salesman? no problemo you can generate a huge list of leads and export the data to send to your sales person.
You Can Use Detailed Digital Audits To Get Clients
Running a complete audit on the web presence of any lead is easy… and the perfect way to show authority.
In the click of a button ScopeLeads analyses crucial on-page SEO, social media and mobile issues to produce a detailed digital audit, then creates a public link to send out automatically via your email campaigns.
ScopeLeads even adds your contact details, and a custom logo to your audit to give it a professionally branded finish…
Personalised Email Marketing
This is where ScopeLeads gets really intelligent and makes your business easier than you can probably imagine right now…
Once you have your leads, and their contact details, and you know what each lead is lacking, (all supplied by ScopeLeads), the system gives you the option to send out personalised marketing emails with custom merge fields, to connect with your new prospects and warm them up for a consultation or strategy call.
Connect, Track, And Close With ScopeLeads CRM
Everything you do with your lead from the moment ScopeLeads brings it will be tracked for you by the built in CRM. See at a glance how many emails you’ve sent, how many emails are opened, and which links have been clicked. There’s no need for an expensive second service to tell you what’s working and what needs fixing… it’s all right there inside your dashboard.
Clean, Easy, Powerful Dashboard
Track opens, clicks, and spot check sales with powerful sales analytics inside your dashboard. See how individual campaigns are performing. Check on individual leads. Control everything, instantly, with absolute ease.
How the dashboard is setup you can see on the Left all of you tabs and each section in clean UI. The main functions I use are Campaigns and sequencing, campaigns to find leads and sequencing to setup my email marketing sequence. Incredibly easy to use even the tutorials are names and take you from A to B on your search to get clients signed up and paying you for your services.
Easy Data Export
A quick click of a button on any search return and you can grab an export of a CSV file very simple export and great for record keeping.
The export data feature can be used in conjunction with excel or Google Sheets to build a massive workbook of leads. This is one method I use to get clients that really works, the workbook keeps me organised and I can really attack the lists fast.
Location Specific Results
ScopeLeads lets you set up campaigns and keep all your results in specific geographical areas. So if you want to keep your leads separate for country, state, and home town, (or any town for that matter) you can. Just enter your location of choice and you’re done.
One technique I use is to create a workbook called example Western Australia, and then Ill break it down to cities and suburbs of interest. The search fields Ill enter are correlating to the cities and suburbs listed in the workbook. Once you have your search fields organised you search and add the data returned to your workbook to build the targeting lists.
Super fast and Scopeleads really has changed the way I look for clients, and get clients thanks to the email sequencer.
It doesn’t take long to gather a thousand leads, but making contact with these leads and initiating a connection to ultimately turn them into paying clients is where so many people fall down. There is sales training in the tutorial section, this is just a taste of fine salesman that creator Lior Ohayan is. There are several add on tutorial’s for sales getting methods by actual students, and I can vouch these guys are crushing it thinking outside the box. The training and techniques are there but you just need to take action.
Starting price is $67.00 USD for the basic system that comes with 5 features well worth it for that price.
The software works in your browser and you can target anywhere in the world as long as you have internet connected you can set your sights on any country city or town.
As soon as you sign up purchase and run through the tutorial you are ready to let loose, I suggest having your domain email details handy if you want to run the emailer function you can map your own domain to Scopeleads or use a Gmail address
In terms of limitations there is no real limitations with exception to your own email address safety with the sheer amount of leads that you can uncover it can be easy to jump into a client getting frenzy but remember to not send unusual amounts of emails at once to avoid email spam penalties if you normally send a thousand emails a day then great continue to do that, but if you send a normal email amount of 10 and then you start emailing 2,000 per day that will raise some questions be smart and use your email as you would normally and you will be fine. The campaign searches are limitless you can scope all day.
One feature that can be talked about at great depth is the Mobile Lacking feature for selecting clients websites that are not mobile friendly a huge market since Google made the change to give mobile friendly sites more love
the feature acts like Tinder if you do not know what Tinder is ask a single friend 🙂 the feature basically lists the websites from your search query and you can see how the website appears on mobile with the mobile viewer see below.
When you find websites that are not mobile friendly you have the option to swipe right to target them as potential clients or delete them by swiping left and moving to the next one, very clever and provides s giggle every time I use it.
Scopeleads Benefits and Drawbacks
Features added on mass demand (at the time of writing email scheduling and
Speed, the speed of gathering leads blows anything Ive used out of the water.
In literally 4 clicks you will have a list of leads to close.
Time, saves me so much time with the automation of everything.
versatility the range of client targets is limited to your own vision.
The Tinder-esque mobile view feature hilarious.
You get to test your email sales copy I now find this rewarding.
You do Get Clients, You can get more.
The sales conversion from lead to client falls on your own sales copy or pitch.
Cold emailing is no way to build stability in your business.
Mobile lacking feature is not accurate even if the slide left and right feature makes me laugh.
I came across a very similar software in late 2015 that did at a basic level the very same function of returning leads, that product was clunky and had a horrible UI I think from memory it was $17.00.
The CRM was a little tricky to navigate *Update there is now a search function for searching leads much more enhanced.
Whats on the horizon for Scopeleads?
There is a hint that a browser extension is in development and several features are currently in beta, I think the last update was Google My Business unclaimed pages. That would help my business especially with local marketing and helping small businesses claim their page.
but using Scopeleads you will stand a better chance by integrating the email sequencing and merge fields there leaves only room for you to work on the pitch it’s that simple remember to test headlines and sales pitch for best results.
I made an overview of the software here have a look Subscribe and leave a comment if you enjoyed the video.
Scopeleads Get Clients On Demand.
If you liked the video subscribe and look forward to more
I would consider Scopeleads as the best client prospecting software I have used saving my time prospecting by eliminating the need for me to sweat it out over bad reviews, page 2 and beyond and analysing the Adwords adverts I give it two 10’s for helping me get my time back, I was never intent on being an email marketing guy but after using Scopeleads Ive upped my game on composing and sending emails that generate interest and get replies that in itself has been like mastering another art form but is highly lucrative and very rewarding.
Who is this for?
Search Marketers – SEO and PPC
Social Media Managers
I would say it is better used for those doing digital marketing and more specifically for web designers, SEO’s, Adwords, CRO consultants and social media management types either agencies or freelancers. The benefit for freelancer’s is the targeting, you can work anywhere with any target location a huge win for global servicing. Scopeleads is for anyone that wants to speed up the process to get clients, by using Scopeleads to Get Client search results you can effectively store the data and build a large targeting workbook to begin your marketing to these businesses.
What is the outcome if you decide to Automate Your Schema Markup?
Now for those that are unsure of what Schema is the easiest way to describe schema is by adding code to your website that groups your information making it ready to be easily served to a search engine bot making your website information more compartmentalised and ready to digest.
Schema can also be associated with a buildings blueprint schema the drawings of how to conceptualise the mechanics of the blueprints plan, funny story I was searching for relevant images of schema for this post and I was being served pictures of building blueprints and mechanical schema’s it made me think of how I was phrasing my search terms a bit more in depth but very relevant that how I understand schema is not how a building architect interprets schema, Fun Fact!
Exactly How Does Schema Work?
If you have ever added any markup to your website before it works much the same adding some micro-data to your website that helps define what the page is and how it should be classified. If you have added the search console verification tags to your website before that is pretty much the simplest way of saying that you can add schema markup to your website. There are some debates online about if it is better to manually inject the schema markup or if it is ok to automate your schema markup with plugins one that comes to mind is Project supremacy that I have used and the debate is still open, I am currently testing both methods to see if there is any noticeable different benefit from manual verse automated.
When you start to implement Schema elements and attributes you can do it yourself making sure the schema is added directly to the HTML code of your targeted website page to provide the search crawlers with additional information about your websites content ownership and associated profiles.
I apologise for the above video I couldn’t resist, the above video is not at all associated with the schema elements we are discussing here.
Okay okay, below is an informative video that informs on the inner workings and the “how does it work?” and “what does it do?” questions the video run time is 57:18 in duration and if you want to skip the video and read how I explain it then read on, also you SHOULD be reading on for the sheer value and laughter provided below.
Schema What How and Why Overview
Welcome back glad you could continue.
Where can I find out information about the types of Schema?
Schema.org is the go to place online for centralised information regarding schema, updates to schema types and the various associated schema profiles. The website is the lovechild of a massive collaboration between Google, Bing, Yahoo! and Russian search engine Yandex all contributing information to better the web.
Should I use Schema with SEO?
Imagine if you will that I am a massive Google Maps fan for this example now your Apple mobile phone comes with a built in maps app on it right out of the box, this is the representation of SEO and I know I always add Google Maps to a new Mobile phone why? because Google maps is connected to Google and it makes sense to use a Maps product that is owned by the largest search engine company in the world and Google Maps represents Schema in this little demonstration.
Now the out of the box maps app is decent it does an amazing jog but it is not directly connected or associated with a search engine, where as Google Maps has an association with Google they can share information very easily and if when you search for a location you are presented with other related pieces of information this is how schema works by providing the information in an organisation way so that the search engines can understand what it is and what it does so they can place relevance scores on the website, page or product and this also makes it much easier for associating relevant content for search queries.
Having the standard maps app works but using Google Maps works better in the long run.
Will Adding Schema Improve My Search Rankings?
No, there is no official data that backs the + schema = ranking improvement claim up, there is however significant benefit for your search result with studies showing an increase in CTR for the more attractive and informative SERP listing user’s are clicking on the results showing review stars and more information about the search term they are looking so in the long run yes schema may help you with rankings but it will be through using an increased CTR and not by just adding the markup to your website.
Your HTML code will become more structured and crawler friendly allowing for your page contents to be better understood. If you are optimising with SEO and combine Schema markup your chances of moving up the rankings will increase is best thought of as use schema markup as a best practises method and not a add schema gain rankings trick.
Here is a claim by Google that they are not using micro-data as a ranking signal.
What Else Can Schema Markup Do for Me?
Creating a information packet that can be served up to search engine crawlers making their job easier is one thing but adding schema markup can also benefit by helping use the micro-data to define and display rich snippets of your content in the SERPs. Google uses schema markup to display rich snippets the fancy display listings where the featured websites get to provide a little more information about themselves than the listings below them. Clear, concise rich snippets can result in higher click-through rates, as users can quickly and easily determine whether the content on your site is what they’re looking for and even more so in these increasing “Near Me Micro Moments“.
How Can I Markup My Website Pages with Schema Micro-data?
Thats a great question, and as simple as I would like to make it sound it isn’t a push button addition and can be quite tricky. Imagine having a site with hundred’s of pages and you have to markup EVERY page with Schema 🙁 thats a sad face because of the work involved. It could also be a 🙂 Happy face and I could shamelessly plug hiring me to perform SEO and Schema Integration for your website but you are already on my site or reading my post and can make your own choices.
All seriousness the schema markup will have to be added to each page and for my friends with page numbers in the hundred’s you can select a service provider if you are time poor or you can allocate to do it yourself if you really have time on your hands and using site wide schema markup this may or may not work for your business you should use relevant markup that suits your business. For anyone building a website or shameless 2nd plug wanting me to design them a website the good news is Schema can be built in to the structure making it much more time saving to be schema structured in the beginning.
If you are planning on doing the manual markup then there is a how to guide just follow the steps outlined in this guide to get started. Once you’re satisfied with your markup, use Google’s Structured Data Testing Tool to check that everything is working correctly and then you are on your way to being schema structured.
Do I Have to Markup Every Property on Every Page?
No, but the more properties you apply schema micro-data to, the clearer the nature and purpose of your site’s content will be to the search engines. Also, it’s worth remembering that you have to apply schema markup to a certain number of properties before Google can create rich snippets using your micro-data that being said you can increase your profile across the web by incorporating schema markup across your social entities. You can check what information can be extracted from your markup using Google’s Structured Data Testing Tool.
What About Social Media and Schema?
This works very well when using the Same As markup and the results in your SERP listing when you win the knowledge graph position are a huge bonus and really solidifies that you have an online presence across the web. Ive found adding schema micro-data with my social media tags that the search engines pick up the association between the social profiles and my website. Previously open graph tags or you could include Twitter cards was the best way to share content online for a reliable way to serve optimised content that search engines could associate between websites and author’s. You should consider adding schema markup alongside your Facebook Open Graph tags making them highly shareable and optimised for association.
See the below image for Apple notice the lower red box social profiloes “sameAs”: mark up.
My process of using schema vary depending on my intentions, I have two views on using schema and Im currently testing these for my own personal sites including the traditional sandbox site and client sites.
Using Automated Schema data entry is made easy by the my friends at Project Supremacy who have created a plugin that does it all for you in essence with Project Supremacy (heres a Free Trial) in short PS automates the schema and geo tags images it also adds short codes where needed and cuts down time when I need to get things done before a deadline this is fast and robust with continuing updates and support one of my go to schema tools.
Manual Schema injection I take a text pad with my schema markup on it and add it into the theme files in the header and then test to validate success.
I don’t site wide schema markup unless I’m on a deadline for delivery that I can come back to once the deliverables have been met.
Visit our SEO page for more service related queries[/fusion_text]
How to Identify the better Virtual Assistant: Siri or Google Assist
Smartphone virtual assistants are getting smarter and more functional but have they taken over? I have Siri and I have Google assist I use Siri to request outrageous tasks just to hear her blunt unimpressed tone, I use google assist to get things done without much thinking Now Im a Google guy and I enjoy apple products but I have dabbled with Android and can see both sides of the coin with this debate.
Siri had all the hype on early release was the world ready for a virtual assistant living inside our smart phones? Not really but how slow and non functional Siri was way back then we soon caught up and surpassed her with request of new features and functions. From the most anticipated release to eh just another clunky assistant well Apple noticed and went to work on improving Siri and nI would say its still a work in progress.
Enter new fresh faced competitor Google Assistant with all the backing of the world’s largest search engine this Virtual assistant packs a punch.
These two virtual assistant type helpers both appear to be very similar in functionality and connectivity some note worthy features are sending reminders, making notes, accessing apps, searching the web, providing booking tasks for movies or restaurants and helping provide google search query answers exceptionally helpful for quiz nights and providing educated comments among your peers. The speed of returned information is very fast and the interconnectivity is quite broad only increasing as technology improves.
Choosing a clear winner is no simple task both have smooth interfaces and provide useful functionalities and integrations.
So for me my choice of the better performing smartphone virtual assistant is Google Assist for the more in depth speak sequences and smooth user interface I really like the ease of use.
Sorry Siri but you return more incorrect search results than GA and you have a short temper but you are design well and I know you will be developed into a very solid smartphone assistant but the time is not now I do however look forward to when you are at a level that many people have held you to for some time.
Google Assistant has the recommendation and will be developed even more in the coming months with a team like Google backing you anything is possible.
The Battle of the Virtual Assistant Most Functional Infographic
There is this super cool infographic below for further details on this battle between Siri and Google Assistant. It will help you decide which will suit your phone the most, though you really have a limited choice with Siri as it won’t see a market other than iOS.
Please include attribution to 50waystohelp.com with this graphic.
Micro moments are those split second impulse decisions where someone for this example searches Best Hair Salon near me and the searches will present to the user the most relevant locations near their location, mobile search is the way of the future everyone has a mobile and mobile search has taken over. Be prepared and optimise for micro moments so you have the lead over your competitors when it comes to your buyers making choices that you can answer.
Micro–moments occur when people reflexively turn to a device more so their smartphones to action a desire to learn something, do something, discover something, watch something, or purchase something. These intent-rich moments are when decisions are made and preferences shaped. Our mobile first world is changing we want faster we want now on demand results you either fit in and provide to your market or you simply fall behind, but saying that there is no race to dominate these near me micro moments not many marketing agencies have grasped the term yet and when they do its still an emerging trend so expect changes at your finger tips as this evolves.
When you fully understand the mechanics of near me micro moments you can connect the dots and see the semantic relationship between entities and then optimise for these moments providing a customer journey that provides exactly what the user wanted and rewards them for visiting your pages. Your website visitor wants to learn a new skill, buy a new product or decide if that robotic vacuum cleaner is really going to save time on housework, and they will do this by using the nearest device when the micro moment takes place they will want that query answered and you need to be the one that provides the answer or product & service that satisfies this micro moment demand.
Google Shows Us How They Value These Micro Moments
1. Optimise for mobile-centric micro moment searches
Consumer interest and demand is crucial in providing the service that answers their demand if you understand this you have an advantage over your competitor’s who may not yet understand their audience as well as you do, drill down and learn how your customer searches for you are they mobile orientated? great now identify what smartphone they use to interact with you and make sure you have optimised your site for the various screen sizes of smartphones so you are showing as mobile friendly at all times on all screens be prepared for mobile centric searches and queries stand out ahead of the pack and be found on all devices.
Your website analytics can help you unlock buyer search terms on your website and open opportunities that you have not considered as new streams of customer interest uncovering your buyer insights reveals powerful data that you can use to grow your business.
2. Understanding your customer FAQ’s Learn what it is they want during the micro moment
Your customers most common questions can hold the key to your success online you need to know your customer and you need to learn what they want and then provide that to them. Researching your competitor’s brand and how they interact with their own followers can add an alternative view on how you can interact and engage with your customers. What questions do they ask? Are they looking for a broad term or a specific term? is it a buyer search term or an intent term? key questions you need to answer.
Don’t stop at your competitor’s brand while you are in research mode look up your brand and see how your customers ask for your brand. Understanding keywords and search phrases can help your business identify new avenues and opportunities within your market.
Looking for a buyer targeted keyword research strategy? Apply here we can provide you with buyer intent keyword search terms for your market.
Understanding your customers can mean huge improvements in the way that they interact with your brand online failing to understand the people that are funding your business is critical in growth if you plan to scale your business. Create informational and educational content that helps satisfy search queries your audience has provide useful answers that attracts people to your website then learn how they interact with your content to adapt even further.
3. Survey your customers for new micro moment trends
You need customers for your business to survive and the most important thing you can do is listen to your customers drop a survey on them to find out what they like how they interact and use your website so you can use that data to adapt your services and website to cater for the way your audience uses your services. Identify emerging trends and push your service or product to cater to those new trends asking can uncover new useful micro moment trends that you can shape your business around.
4. Be the customer experience on your brand journey
As your customers browse the web they shift from micro moment to micro moment at lightning speeds they need to land on your micro moment uninterrupted and have seamless transition in their arrival and exit so limit pop ups and cater for speed and UX have a customer journey that encompasses the micro moment start to finish not just the landing page you need to optimise the checkout page and the thank you pages that whole journey start to finish so that your user experience is contained unbroken and the transition is smooth.
Take time out to take your brand’s customer journey unfiltered pretend you are the customer and take the ride down your brand’s rabbit hole to feel what it’s like.
Example questions you need to ask about your brand micro moment customer journey:
Are those pop up’s annoying?
Does the slider move images to fast?
Can you easily navigate from page to page?
Are you category page tabs big enough?
Does the thank you page really thank your customer or is it a cold generic “Thank you!”?
Want to see how one of the world’s biggest brand’s uses these micro moments to capture the market share of their target audience?
Coke-a-cola released this video showing how they use these consumer moments to their advantage, watch listen and learn.
Google Search Micro Moments
Answer your questions about what you really give your customer and you will be surprised at the results, Now ask your team members to all take that same unbiased journey and come back to you with notes of improvement and things that can be done better. What you get out of this companies pay big doller’s for consultant’s like me to come in and provide CRO advice on fixing the holes in their funnels here is your DIY tip to fixing your own funnels. Capitalising on these micro moments can have a tremendous effect on your business as this is relatively new trend that not many businesses understand yet or know how to optimise to capture the micro moment as it happens, yes it can be difficult to stay on top of every new trend as it happens but here on this post you have an advantage.
Once you have that data you just need to not only “fix” the problems but improve on them if you really want to impress, adding a band aid does not heal a wound you treat the wound so it fully heals. Having a broken consumer journey can lead to bad reviews online and offline and reputation management online doesn’t fix everything.
Your business should go over the collected data and identify how the business can be “useful” everyday so in these micro moments your business has value to contribute to those that search and land on your web pages. Your business managers and project managers should role play examples of these four main types of micro moments: I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments where your business needs to provide answers to these search terms to qualify as “useful” nail that and you have the start for improving your customer journey. Every team member should have something to contribute to the improvement processes from map integration to keyword research and even analytics it all helps customise your brand’s understanding of your mobile first market audience experiences.
5. Speak to your customers unbiased views
Try this technique and see what the reactions are like and then decide if this method might be something you roll out more mainstream for your operations team, select a random customer with a contact number and call them up speak to them about the service or product and how they felt about the purchase journey and if they would purchase with you again also ask “What can we do better?” you will get an honest outsiders perspective that can help you identify often problems that remain in your business blind spot. A recent random call I took made me aware of an automated follow up sequence that was outdated once identified I cancelled that out of date email sequence and refined that customer follow up process its the small things that can help make your customer journey more satisfying.
Just speaking to your audience can uncover the way that they use mobile search in real time as not every industry will utilise mobile search the same way so understanding your customer is paramount in catering for new customers. Once you understand your customer be it times of search and days they use search example A a coupon site may drop new deals on every Tuesday so it’s audience will search on Tuesdays for the new deals if you have that data you have critical information that can help grow your business.
As consumerism shifts to mobile, you must understand intent signals for micro moments across the journey. It helps to also look at what similar companies are doing and analyse how existing content is performing. (Ask your agency to help or, if you’re in an agency, offer this service to brands.)
Your business goal using micro moments is to build agile resourceful on the go effective engagement that satisfies your customer journey in the real time scenario and moving forward in the age of Mobile search you should consider using effective Mobile SEO processes to capture your market share of micro moments and always be working towards consumer changes of behaviour and analyse your shifting trends.