Empathy & The Web with Nathalie Nahai
psychology of designing the web your secret weapon.
Who is this lady?
Nathalie Nahai is an international speaker and author a designer and also a web psychologist, Her best selling book is titled Webs of Influence: The Psychology of Online Persuasion (Pearson). She has been hailed as the foremost expert in web psychology,
Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. Whether you reach them or not will depend on how you make them feel, more than anything else. In this presentation, Nathalie will explore how the primal, emotional and rational systems in the brain can be used as a metaphorical model to build persuasive online experiences. And show why mirror neurons and empathy are the hidden driving force behind effective design.
I find this topic highly fascinating and can not get enough of the topic plus she is quite well spoken and demonstrates a high level of skill in stage presentation and topic deconstruction.
I can only hope that you find this as entertaining and intellectually satisfying as I did so please go and enjoy Nathalie Nahai Empathy & the web in the video below.
You can see more about Nathalie by visiting her website here.