Can I use Facebook Ads For My Business?
Yes you can, as long as you follow the terms of service for advertising on Facebooks platform. There are some industries that have very strict policies when advertising online due to the nature of their industry. We find that these industry clients prefer to advertise on other platforms with not so restrictive terms of service.
Facebook ads are very powerful and can help you grow your business fast. The interest targeting that Facebook provides helps us as marketers to use the data to focus in on very specific audiences of potential customers with your ad set. This laser-focused targeting can increase the conversion rate of the advertisement.
The power of the ad set builder has to be seen to be believed. Your advert will be served to the people who best fit the target audience we create and run ads to. The data that Facebook has is phenomenal, we put that to good measure when we create your ad targets. Another key point
An important point to bring up is that when running Facebook ads, the ad needs to test and assimilate to the audience data before it reaches full scale. What that means is the advert will need to run for a couple of days before Facebook understands how it should be best promoted. We often see clients freaking out on day 4 when only 2 sales have been made. This is a natural part of the process and Facebook is using the data to work out how to push the advert on its platform for the best possible results. Remember Facebook wants to help you promote your advert because it gets paid everytime someone clicks your ad.
Remember, Facebook wants to help you promote your advert because it gets paid everytime someone clicks your ad. The more popular your advert is, the more clicks it will get. With every click on your advert, Facebook gets paid depending on the ad set used. It is in Facebooks best interest to display your advert in the best possible scenarios.
Here are some useful resources for understanding Facebooks Terms of services and advertising.
Facebook Business advertising policies. Use this link to see if your industry has restrictions.
Facebook advertising policies.
Facebook self-serve ad policies.
Facebook lead ads policies.