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Website Tune-Ups

webmecs-web-marketing-mechanics-tool-of-the-trade

Optimise your Website with a Web Mechanic Tune up!

Website tune-ups are a regular part of what we do and the requests for tune ups differs depending on what the clients goals are. We can measure the technical and SEO requirements by running the website through our website SEO auditor

Some examples we have complied are:

  • speed and performance add AMP
  • optimise for mobile view
  • made responsive
  • optimise for UX/UI
  • optimise for conversions

 

These are the main requests we get, by no means are they the only requests to optimise for.

 

Websites need tune-ups

Why speed test and what is AMP?

If your web site loads longer than 2/3 seconds you will find visitors turn into ghosts no one wants to waste time watching a loading screen it’s not an option to have a slow loading website, one way to decrease load time is to include optimising for AMP which stands for accelerated mobile page save loads only what the web page needs with no fat attached just the barebones and a very decreased size for images this is extremely fast.

The work put into AMP development has been swift, collaborative and continually improving see a brief project cycle here at GitHub.

Does mobile view matter?

Yes, it matters a great deal consider 60% of web traffic is now on mobile device where two years ago It was mainly desktop, we can clearly see a trend towards mobile search.

What does responsive mean?

Responsive viewing is when the website adjusts to the device it’s being viewed on, so for instance the website is viewed by an iPad screen this means the website displays best for iPad viewing. The responsiveness covers desktop, mobile, tablet and other screen shapes and sizes showing the best sized screen to each display type.  To decide if you should tune up your web design in a responsive fashion you need to consider what are your visitors using to view your website? is it an iPad, a Mobile device, a laptop or a desktop computer and then decide if changing to responsive design is what your business website needs.

Understanding what responsive design is can be summarised by the image below.

content-is-like-water-responsive-web-design-is-the-same

What is UX?

UX is the abbreviation of user experience and the affect changes to design and function have on a user experiencing the changes to layout function and design of a example website where they can have a positive UX or a negative UX and by saying they had a negative UX means they had problems using a button to open a new window or a menu did not take them to a target page.

What does UI mean?

UI is short for user interface a common abbreviation for web and software designers when describing the dashboard interface of  new software or a new web design referring to the end result a user gets to see and interact with being the user interface.

Is it better to optimise for UX or UI?

This is entirely your decision and is dependant on your goals for your website if you want to read a recent topical discussion about the debate of what is better for UX vs UI here is a very simple to digest but very explanatory article, we feel UX is more important but this is more tied into our business goals and the services we provide being a web design and search marketing company if we were more focused on for example SaaS selling software then we would be more inclined to optimise for UI.

How do you optimise for conversion?

To optimise a website for conversion several things need to be considered, the offer being used as the sale pitch, the UX and UI of the website, the target audience are they online buyers and do they want pretty pictures or bulk information? The question needs to be asked, how is the opt in form and call to action set up?there are many factors and when you have them in place you are on the way to improving your customer base instantly.

One immediate improvement you could make is on product or services pages is to remove all social profile icons and links leading away from the page, imagine you are on a product page and there are several red, blue and assorted coloured circles on the page and knowing how attention  focused we all are these represent escapes, instant dopamine hits to the system and in the mind they are social candy you have to click them to see where they go or the latest updates on your newsfeed and this leads to distraction a big NO! on a sales page you need focus and you need tunnel vision for conversion success.

The same can be said for landing pages used on paid search campaigns we often see companies that spend thousands of dollers advertising on Google or social media have a huge budget for adverts that when a user clicks on the ad the advert takes them to a home page or a blog post where there are options, page tabs, previously mentioned social icon buttons and ways they can navigate away fro the sale, to maximise conversion you should create a specific landing page for that advert and have no distractions on that page so that the user really only has two options buy or not buy, providing you have included enough pre qualifying information about the product or service leading into the advert or on the advert to make the user “buy now” you could if you have not is to have a section about the pain and the benefit to provide that extra justification to the user before you lead them to your buy button.

When you combine two or more of these optimiser’s you see increases but when you combine these as one system you know you have secured your market with a very well planned sales and marketing strategy that works, We believe in this approach to optimising your web marketing efforts and if you need to discuss how this can help change your business marketing for the better please feel free to get in touch we deal with these systems everyday and we love to help businesses take control of their online marketing processes.

Let us help Tune up your web marketing.

If you want to see the condition of you website please use our free website SEO audit tool this will give you an indication of how your website stands for performance.

#webmecs #seoaudit #webdesign #designforux

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